Product Management: Continuous Product Discovery

Develop the habits and critical thinking skills of a high-performing continuous discovery product team.

What you'll learn
How to implement continuous product discovery activities at your workplace
Approaches for connecting discovery activities with your product roadmap
Get 16 MIRO discovery templates included with guidance on how to adapt them to your workplace
Decode the popular "Double Diamond" framework
Understand which discovery methodology to use and when
Requirements
The course assumes a basic knowledge of Agile development practices
MIRO. I'll show you how to get access to the FREE version of MIRO where all course templates are hosted.
Description
Welcome to Product Management: Continuous Product Discovery.Successful Agile Product teams have moved toward a truly cross-functional product team model where the teams that develop the product are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week-over-week to support their daily product decisions.But Product Discovery is still widely misunderstood and incorrectly applied at many companies. I created this course and packed it with practical, real-world experiences that I’ve gained working with Product teams around the world. All theory is paired with practical exercises we’ll complete together in your workbook.What you’ll get from this course.In this course, you’ll learn:1. How to develop the habits necessary to create a continuous feedback loop between your product development ideas and your customers.2. How to build a Product Roadmap that supports Product Discovery.3. A simple way to interpret and implement the "Double Diamond" framework.4. Which discovery methodology to use and when?Also, I'll supply you with 16 MIRO Product Discovery Templates covering the most popular discovery methodologies. You'll be able to copy them and quickly get started applying what you've learned at your own workplace.Why learn Modern Product Discovery?The demand for the "strategic" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.Don't Imitate. Understand.This course will teach you proven discovery techniques used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product discovery skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you’re also in the right place.What if I have questions? I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you’ll never find yourself stuck on one lesson for days. With my hand-holding guidance, you’ll progress smoothly through this course without any major roadblocks.So Let’s Do This! Enroll now and sharpen your product discovery skills. See you on the inside!

Overview

Section 1: Product Discovery Basics

Lecture 1 Welcome & Course Overview

Lecture 2 What is Product Discovery?

Lecture 3 Adjusting Course Speed

Lecture 4 Join the Student Community

Lecture 5 Four Risks to Mitigate

Lecture 6 Connecting Discovery with the Roadmap

Lecture 7 Decoding The "Double Diamond"

Section 2: Phase 1 - Discover (The Problem Space)

Lecture 8 Section Introduction

Lecture 9 5 Product Discovery Principles

Lecture 10 The Goal of the "Discover" Phase

Lecture 11 Tips For the "Discover" Phase

Lecture 12 Methods Used in "Discover" Phase

Lecture 13 Get MIRO Templates

Lecture 14 Method 1: Empathy Map

Lecture 15 The Customer Interview

Lecture 16 Method 2: In-Depth Interviews

Lecture 17 Method 3: Ethnographic Research

Lecture 18 Method 4: Journey Mapping

Section 3: Phase 2 - Define (Where to Focus)

Lecture 19 Section Introduction

Lecture 20 The Goal of the "Define" Phase

Lecture 21 Testing Business Viability

Lecture 22 Tips For Define Phase

Lecture 23 Methods Used in Define Phase

Lecture 24 Method 5: 5 W's

Lecture 25 Method 6: Stakeholder Interviews

Lecture 26 Method 7: "How Might We" Questions

Lecture 27 Method 8: Fishbone Diagram

Section 4: Phase 3 - Develop (Ideas & Priorities)

Lecture 28 Section Introduction

Lecture 29 The Goal of "Develop Phase"

Lecture 30 Tips For "Develop" Phase

Lecture 31 Methods Used in Develop Phase

Lecture 32 Method 9: Crazy 8

Lecture 33 Method 10: Brainstorming

Lecture 34 Method 11: Inspiration Sessions

Lecture 35 Method 12: Sketching

Section 5: Phase 4 - Deliver (Prototypes & Tests)

Lecture 36 Section Introduction

Lecture 37 The Goal of "Deliver" Phase

Lecture 38 Tips For "Deliver" Phase

Lecture 39 Creating Prototypes

Lecture 40 Prototyping Techniques

Lecture 41 Testing Usability

Lecture 42 Testing Value

Lecture 43 Testing Feasibility

Lecture 44 Methods Used in Deliver Phase

Lecture 45 Method 13: Business Model Canvas

Lecture 46 Method 14: Wireframing

Lecture 47 Method 15: Effort/Impact & Priority Matrix

Lecture 48 Method 16: Usability Testing

Section 6: Conclusion

Lecture 49 Bonus Lecture

Product management professionals,Entrepreneurs and small business owners,Business Analysts,Product Marketing Managers,Data Analysts,Engineers and developers,Operations Managers,Designers,People interested in transitioning to the tech industry