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    Product Management: Continuous Product Discovery

    Posted By: ELK1nG
    Product Management: Continuous Product Discovery

    Product Management: Continuous Product Discovery
    Last updated 11/2022
    MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
    Language: English | Size: 626.71 MB | Duration: 2h 7m

    Develop the habits and critical thinking skills of a high-performing continuous discovery product team.

    What you'll learn
    How to implement continuous product discovery activities at your workplace
    Approaches for connecting discovery activities with your product roadmap
    Get 16 MIRO discovery templates included with guidance on how to adapt them to your workplace
    Decode the popular "Double Diamond" framework
    Understand which discovery methodology to use and when
    Requirements
    The course assumes a basic knowledge of Agile development practices
    MIRO. I'll show you how to get access to the FREE version of MIRO where all course templates are hosted.
    Description
    Welcome to Product Management: Continuous Product Discovery.Successful Agile Product teams have moved toward a truly cross-functional product team model where the teams that develop the product are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week-over-week to support their daily product decisions.But Product Discovery is still widely misunderstood and incorrectly applied at many companies. I created this course and packed it with practical, real-world experiences that I’ve gained working with Product teams around the world. All theory is paired with practical exercises we’ll complete together in your workbook.What you’ll get from this course.In this course, you’ll learn:1. How to develop the habits necessary to create a continuous feedback loop between your product development ideas and your customers.2. How to build a Product Roadmap that supports Product Discovery.3. A simple way to interpret and implement the "Double Diamond" framework.4. Which discovery methodology to use and when?Also, I'll supply you with 16 MIRO Product Discovery Templates covering the most popular discovery methodologies. You'll be able to copy them and quickly get started applying what you've learned at your own workplace.Why learn Modern Product Discovery?The demand for the "strategic" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.Don't Imitate. Understand.This course will teach you proven discovery techniques used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product discovery skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you’re also in the right place.What if I have questions? I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you’ll never find yourself stuck on one lesson for days. With my hand-holding guidance, you’ll progress smoothly through this course without any major roadblocks.So Let’s Do This! Enroll now and sharpen your product discovery skills. See you on the inside!

    Overview

    Section 1: Product Discovery Basics

    Lecture 1 Welcome & Course Overview

    Lecture 2 What is Product Discovery?

    Lecture 3 Adjusting Course Speed

    Lecture 4 Join the Student Community

    Lecture 5 Four Risks to Mitigate

    Lecture 6 Connecting Discovery with the Roadmap

    Lecture 7 Decoding The "Double Diamond"

    Section 2: Phase 1 - Discover (The Problem Space)

    Lecture 8 Section Introduction

    Lecture 9 5 Product Discovery Principles

    Lecture 10 The Goal of the "Discover" Phase

    Lecture 11 Tips For the "Discover" Phase

    Lecture 12 Methods Used in "Discover" Phase

    Lecture 13 Get MIRO Templates

    Lecture 14 Method 1: Empathy Map

    Lecture 15 The Customer Interview

    Lecture 16 Method 2: In-Depth Interviews

    Lecture 17 Method 3: Ethnographic Research

    Lecture 18 Method 4: Journey Mapping

    Section 3: Phase 2 - Define (Where to Focus)

    Lecture 19 Section Introduction

    Lecture 20 The Goal of the "Define" Phase

    Lecture 21 Testing Business Viability

    Lecture 22 Tips For Define Phase

    Lecture 23 Methods Used in Define Phase

    Lecture 24 Method 5: 5 W's

    Lecture 25 Method 6: Stakeholder Interviews

    Lecture 26 Method 7: "How Might We" Questions

    Lecture 27 Method 8: Fishbone Diagram

    Section 4: Phase 3 - Develop (Ideas & Priorities)

    Lecture 28 Section Introduction

    Lecture 29 The Goal of "Develop Phase"

    Lecture 30 Tips For "Develop" Phase

    Lecture 31 Methods Used in Develop Phase

    Lecture 32 Method 9: Crazy 8

    Lecture 33 Method 10: Brainstorming

    Lecture 34 Method 11: Inspiration Sessions

    Lecture 35 Method 12: Sketching

    Section 5: Phase 4 - Deliver (Prototypes & Tests)

    Lecture 36 Section Introduction

    Lecture 37 The Goal of "Deliver" Phase

    Lecture 38 Tips For "Deliver" Phase

    Lecture 39 Creating Prototypes

    Lecture 40 Prototyping Techniques

    Lecture 41 Testing Usability

    Lecture 42 Testing Value

    Lecture 43 Testing Feasibility

    Lecture 44 Methods Used in Deliver Phase

    Lecture 45 Method 13: Business Model Canvas

    Lecture 46 Method 14: Wireframing

    Lecture 47 Method 15: Effort/Impact & Priority Matrix

    Lecture 48 Method 16: Usability Testing

    Section 6: Conclusion

    Lecture 49 Bonus Lecture

    Product management professionals,Entrepreneurs and small business owners,Business Analysts,Product Marketing Managers,Data Analysts,Engineers and developers,Operations Managers,Designers,People interested in transitioning to the tech industry