Product Management: A Guide To Product-Led Onboarding

Learn how to turn new users into lifelong customers

What you'll learn

Why user onboarding is critical to your company's success

A 5 step framework for turning users into lifelong customers

How to document, evaluate and improve your current onboarding process

Get 8 MIRO onboarding templates with guidance on how to adapt them to your workplace

The 3 key milestones for measuring onboarding success

Requirements

The course assumes a basic knowledge of Agile development practices

Access to Miro (I'll show you how to get access to the Free Version of Miro)

Description

Welcome to Product Management: A Guide to Product-Led Onboarding. Just like dating, your company's growth depends on first impressions. And most growth problems start with onboarding, when people signup & leave.For many companies (particularly in the SaaS space), the following problems are all too familiar:- Free accounts don't convert to paid nearly as often as you would like.- A big chuck of users never experience the value of your product.- You have a lot of "dead accounts" that cannot be revived.I created this course to help you fix onboarding. Its packed with practical, real-world experiences that I’ve gained working with Product teams around the world.What you’ll get from this course.In this course, you’ll learn:1. Why user onboarding is critical to your company's success2. A 5 step framework for turning users into lifelong customers3. How to document, evaluate and improve your current onboarding process4. The 3 key milestones for measuring onboarding successAlso, I'll supply you with 8 MIRO Product Onboarding Templates that you'll be able to copy. That way you can quickly get started applying what you've learned at your own workplace.Why learn Product-Led Onboarding?The demand for the "modern" Product Manager is growing rapidly. In fact, LinkedIn ranks "Product Manager" as one of the most promising jobs, with 29% year-over-year growth. More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won't work.Don't Imitate. Understand.This course will teach you proven onboarding techniques used by top product teams. And the practical portion will give you real-world skills that you can apply immediately. If you're a Product Manager looking to level up your product onboarding skills or are trying to transition into a new career, this course will help prepare you for success. And if you work in a related role (Business Analyst, Project Manager, Developer, etc), you’re also in the right place.What if I have questions?I offer full support, answering any questions you have 7 days a week (whereas many instructors answer just once per week, or not at all). This means you’ll never find yourself stuck on one lesson for days. With my hand-holding guidance, you’ll progress smoothly through this course without any major roadblocks.So Let’s Do This! Enroll now and sharpen your product discovery skills. See you on the inside!

Overview

Section 1: Introduction

Lecture 1 Welcome & Course Overview

Lecture 2 What is User Onboarding?

Lecture 3 Adjusting Course Speed

Lecture 4 Activity: Which Product Has The Best User Onboarding Experience?

Lecture 5 Three Key Onboarding Milestones

Lecture 6 Activity: Your User Onboarding

Lecture 7 Join the Student Community

Lecture 8 What is Product-Led Onboarding?

Section 2: Onboarding Basics

Lecture 9 Your Product's First Impression

Lecture 10 Signs of Poor User Onboarding

Lecture 11 Why Onboarding is Neglected

Lecture 12 Measurable Benefits of Good Onboarding

Lecture 13 Activity: Onboarding Red Flags

Section 3: Understand (Your Customer)

Lecture 14 A Framework For User Onboarding

Lecture 15 Setup Your Onboarding Team

Lecture 16 Step 1: Understand Your Customers Desired Outcomes

Lecture 17 Functional vs Social vs Emotional States

Lecture 18 Four Forces Influencing Switching Decisions

Lecture 19 Get Miro Templates

Lecture 20 Method 1: Empathy Mapping

Lecture 21 Method 2: In-Depth Interviews

Lecture 22 Method 3: Ethnographic Research

Lecture 23 Method 4: Customer Journey Mapping

Lecture 24 Method 5: Jobs-To-Be-Done

Section 4: Define (Your Success Metrics)

Lecture 25 Step 2: Define Your Success Milestones

Lecture 26 Finding Your MVA

Lecture 27 Finding Your MVA - Part 2

Lecture 28 Defining "Active" Users

Lecture 29 What Is Your Ideal Product Usage?

Lecture 30 Calculating Ideal Product Usage

Section 5: Design (Your Onboarding Journey)

Lecture 31 Step 3: Design Your Onboarding Journey

Lecture 32 Method 6: User Onboarding - Documenting the Current Path

Lecture 33 Defining Your Ideal Onboarding Path

Lecture 34 Method 7: User Onboarding - Streamlining

Lecture 35 Method 8: User Onboarding - Sequencing

Lecture 36 Three Types of "Good" Onboarding Friction

Section 6: Engage (Your New Customer)

Lecture 37 Step 4: Engaging Your Customer (Using B=MAP)

Lecture 38 Make it easy (Visual Cues, Empty States & Templates)

Lecture 39 Increase Motivation (Promise, Progress & Celebrate)

Lecture 40 Use Behavior-based prompts (Inside & Outside Your Product)

Lecture 41 Step 5: Continuous Onboarding Improvements

Section 7: Conclusion

Lecture 42 Bonus Lecture

Product management professionals,Entrepreneurs and small business owners,Business Analysts,Product Marketing Managers,Data Analysts,Engineers and developers,Designers,Operations Managers,People interested in transitioning to the tech industry