Product Launch

“Going to market is just the process of convincing people that your new way is better than the status quo.”
In 3,2,1…product launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.
In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market strategy.
In this powerful product launch blueprint for product management, you will learn:

The 7 Key Pillars of any successful go-to-market strategy, including target audience identification, value proposition design, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.

The 5 Cs of target market composition

Powerful tools for customer segmentation marketing and targeting

How to determine potential demand with market sizing

Small business digital marketing

How to generate the maximum demand for your product launch

Proven methods for determining your optimum product price

Common product launch problems and how to address them

Do you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today.
Page Up and Order Now.

Learn…
- Value proposition design
- Value proposition calculation
- Product management and product marketing
- How to be a successful entrepreneur and how to launch a business
- Startup marketing
- Go-to-market planning and go-to-market strategy (comprehensive go to market details)
- The secrets of selling products the Silicon Valley way
- Product pricing
- Marketing strategy
- Small business success secrets
- Software marketing
- Advertising
- Online marketing / digital marketing
- How to develop a SaaS marketing plan
- Digital go to market strategy & general go to market marketing
- How to become an Internet millionaire
- How to build a business
- Ways to get more customers
- How to develop a marketing plan
- SaaS marketing
- B2B marketing
- B2B lead generation
- Inbound marketing and content marketing
- Product manager marketing
- Small business marketing
- Entrepreneurship
- Lead generation
- Marketing plan
- Marketing high technology
- Digital product management
- Digital business strategy
- Data driven marketing
- Product marketing management
- Marketing analytics
- Business strategy
- Global marketing
- Targeted marketing
- Marketing management
- Integration marketing
- Principles of marketing
- Multichannel marketing
- B2B marketing strategy
- Pragmatic product marketing