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    3. Principles of Marketing (14th Edition)

    Principles of Marketing (14th Edition)

    Posted By: AlexGolova
    Date: 14 Dec 2018 18:40:08
    Principles of Marketing (14th Edition)

    Principles of Marketing (14th Edition) by Philip Kotler
    English | February 6, 2011 | ISBN: 0132167123 | 744 pages | PDF | 32 MB

    <P style="MARGIN: 0px">Learn how to create value and gain loyal customers. <P style="MARGIN: 0px"> <P style="MARGIN: 0px">Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. <P style="MARGIN: 0px"> <P style="MARGIN: 0px">The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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