Principles of Marketology, Volume 1: Theory
Palgrave Macmillan US | Business & Management | Nov 18 2015 | ISBN-10: 1137383143 | 377 pages | pdf | 3.08 mb
Palgrave Macmillan US | Business & Management | Nov 18 2015 | ISBN-10: 1137383143 | 377 pages | pdf | 3.08 mb
Authors: Aghazadeh, H.
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Topics
Business Strategy/Leadership
Knowledge Management
Marketing
International Business
Business Information Systems
Corporate Communication/Public Relations
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