Price and Pricing Strategy

Different pricing strategies you can consider for your business

What you'll learn
Solid understanding of basic Marketing and pricing concepts
Different Pricing Strategies
Factors affecting pricing decision
New product pricing strategies
Requirements
No prerequisites
Description
Through this course, you will learn what is price, what are pricing strategies and the different types of pricing strategies. You will also learn about the importance of making sure your pricing strategy is right, how price discrimination works and the different types of price discrimination and lastly, we will cover the Important Factors affecting Pricing Decisions.

A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst other things. It is targeted at the defined customers and against competitors. Having an effective pricing strategy helps solidify your position by building trust with your customers, as well as meeting your business goals. Pricing strategies account for many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes.

This is the Course layout

1. Introduction

Introduction to the course

What are pricing strategies?

Why figuring out the right pricing strategy is important?

2. Types of Pricing Strategies

Value-Based Pricing

Competitive Pricing

Price Skimming

Cost plus pricing

Penetration pricing

Economy pricing

Dynamic pricing

Freemium Pricing Strategy

Bundle Pricing Strategy

3. Price Discrimination and its types

What Is Price Discrimination?

Types of Price Discrimination - 1

Types of Price Discrimination - 2

4. Important Factors affecting Pricing Decisions

Organisational Factors

Product Differentiation

Cost of producing the product

Objectives of the Firm

Demand

Who this course is for
Students studying business and marketing
Entrepreneurs and Business Owners
Those who are interested to learn how pricing strategies work