PrimeTime Women
PrimeTime Women
Kaplan Business | January 2, 2007 | ISBN-10: 1419593307 | 320 pages | PDF | 3.39 MB
Kaplan Business | January 2, 2007 | ISBN-10: 1419593307 | 320 pages | PDF | 3.39 MB
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women™ because not only are they in the prime of their lives, they also are the prime target for most marketers.