Postgraduate Diploma: Digital Product & Service Owner

Hybrid Program (Online + On-Campus) with business cases (Fintech, Retail Banking, Digital Business) & Interactive part

What you'll learn
Digital Product & Service Owner: Role, Mission & Key Functionality
Product owner role examples from retail banking and digital business (mortgage and consumer lending)
Product manager VS Product owner roles
Product owner mission
Practical Examples from Digital Business
Examples from Retail Banking (mortgage and consumer lending)
Functionality of a Product Owner
Mission of Digital Products and Services
Product and Service Management
Basic Product Management Process
Introduction to Business Analysis
Profit and Loss Analysis
Market Analysis
Customer Development
Interactive part
Requirements
No special requirements. Course for any who want to build a career at fintech and digital business area.
Description
We are happy to announce launching of new hybrid program (online + on-campus):Postgraduate Diploma: Digital Product & Service OwnerBuying the course allows you to join course online or on-campus (Praça da Alegria 22, Lisbon).Start of On-campus Fall Term at 25th of August 22. Online option is self-paced, open for starting and finishing during the whole year.Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.Course Content:I. Role and Mission of a Product & Service Owner (published)II. Product / Service Management (published)III. Business and PnL Analysis (published)IV. Market Analysis & Customer Development (published)V. Vision and Roadmap (July, 22) VI. Project / Agile Management (July, 22)VII. Data Driven Decisions (July, 22)VIII. Case study: B2C Services Building (August, 22)IX. Case study: B2B Services Building (August, 22)X. Building of a global career of PO (August, 22)XII. Interactive Part & Capstone (published)Considered Areas:Product owner role examples from retail banking and digital businessProduct manager VS Product owner rolesProduct owner missionForces impacting Product owner’s rolesDefining the visionManaging the product backlogPrioritizing needsOverseeing development stagesAnticipating client needsActing as primary liaisonEvaluating product progress at each iterationIntroduction to Market AnalysisIntroduction to Customer DevelopmentCompetitive AnalysisMVP, Сoncierge / Wizard of OZ approaches usagePurposes of Market Analysis and Custdev at digital businessRole of Market and Clients AnalystRole of market analysis and Custdev at product developmentIntroduction to Basic Market and Clients Feedback Analysis ToolsDigital Channels buildingPractical Examples from Digital BusinessExamples from Consumer Lending, Mortgage and other product-lines of Retail BusinessExamples from leading worldwide banksInteractive partCourse Author:IGOR DMITRIEVProfessor of The Retail Banking School Digital Business and Retail Banking ExpertEducation:• MBA, The Boston University, USA• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics• Six Sigma Black BeltExperience:• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Linked topics:Business FundamentalsMarketing FundamentalsAgileSCRUMProject ManagementMarketing & Business StrategyOnline and Digital BusinessLeadershipDigital transformations / StrategyProduct ManagementProduct DevelopmentStrategic Planning & ExecutionStakeholder CommunicationSolution Ideation & ImplementationContinuous Process ImprovementBudget & Resource ManagementTechnical Leadership & DevelopmentRegulatory Compliance Business Process DevelopmentBusiness Fundamentals

Overview

Section 1: Course Introduction

Lecture 1 Introduction

Lecture 2 Course Authors

Lecture 3 Course Full Presentation

Section 2: Module 1. Digital Product & Service Owner: Role, Mission & Key Functionality

Lecture 4 Examples and Role of Product Owner

Lecture 5 Difference of Roles

Lecture 6 Functionality Part 1

Lecture 7 Functionality Part 2

Section 3: Module 2. Product & Service Management

Lecture 8 Mission of Digital Products and Services

Lecture 9 Examples of Digital Products and Services and its Management

Lecture 10 Role of PO/PM and P/S Management

Lecture 11 Basic Product Management Process

Lecture 12 Practical Examples from Retail Banking Business

Section 4: Module 3. Business Analysis & PnL Data Mining At Digital Business Development

Lecture 13 Introduction to Business Analysis

Lecture 14 Examples of Process Flow Analysis

Lecture 15 Introduction to Lean and 6 Sigma Frameworks

Lecture 16 Example of Process Improvement task at Mortgage

Lecture 17 Profit and Loss (PnL) Analysis and Data Mining

Section 5: Module 4. Market Analysis & Customer Development at Digital Business

Lecture 18 Purposes of Market Analysis and Customer Development

Lecture 19 Market Analysis

Lecture 20 Customer Development

Section 6: Module 5. Product Strategy, Vision and Roadmap Development at Digital Business

Lecture 21 Purposes of Strategy, Vision and Roadmap Development

Lecture 22 Product Strategy

Lecture 23 Product Vision

Lecture 24 Product Roadmap

Section 7: Capstone Project (Optional Part)

Lecture 25 Capstone Project (Optional)

Section 8: Interactive Part

Lecture 26 Interactive Part

Section 9: Next Steps (Optional Part)

Lecture 27 Next Steps (Optional Part)

Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area.