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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Posted By: Free butterfly
Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running by Geoff Hollister
ISBN: 184126234X | 327 pages | PDF | April 15, 2008 | English | 6.61 Mb

Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant.

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