Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations by Walter Wymer, Patricia A. Knowles, Roger Gomes
English | 2006 | ISBN: 1412909236 | 384 Pages | PDF | 6.7 MB
English | 2006 | ISBN: 1412909236 | 384 Pages | PDF | 6.7 MB
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.