New Merchant : What do you know about content E-commerce and did you take any advantage of it yet

This book comprehensively introduces the specific content of content e-commerce and content e-
commerce modules. The book is divided into 7 chapters. Chapter 1 focuses on the related concepts of content e-commerce, including the concept and characteristics of content e-commerce, background and comparison with other types of e-commerce; Chapter 2 focuses on the operation mode of content e-commerce , Including content e-commerce operation modes based on UGC, PGC and e-commerce platform; Chapter 3 focuses on the product selection of content e-commerce, including the necessity of product selection, product selection method, product selection method, product selection skills and Taboos in product selection; Chapter 4 focuses on content planning for content e-commerce, including content planning process, content format, content elements, and content creation; Chapter 5 focuses on content creation and dissemination of content e-commerce, including label identification and content Dissemination core and content distribution mechanism; Chapter 6 focuses on the sales conversion of content e-commerce, including conversion mechanism, sales undertaking platform, broker system, etc.; Chapter 7 analyzes classic cases of content e-commerce, and explains different industries and Content e-commerce cases in different fields help readers better grasp the knowledge of content e-commerce.
This book is suitable for beginners and practitioners of corporate marketing and new media communication practice. It can also be used as a professional content e-commerce course for marketing, business management, business and trade, and e-commerce in undergraduate and vocational colleges. Teaching book.