Natural Orders: Email Marketing Automation Strategy for Small Online Business

"…where better to imitate nature than in the design of a system intended, from its basic purpose, for growth?"
With unmatched audience size, engagement, and ROI, many feel they “
should be doing more
” when it comes to email marketing automation. But what does this actually look like?
Natural Orders
is the most comprehensive overview available for small online business owners looking to understand and implement the full potential of email. It helps you consider:
The most effective methods for collecting email addresses (without annoying your traffic)
The most effective methods for collecting email addresses (without annoying your traffic)
Developing and converting new subscribers into first-time buyers
Developing and converting new subscribers into first-time buyers
Advanced strategies for segmentation and personalization
Advanced strategies for segmentation and personalization
Building on the above to increase the lifetime value of your top customers
Building on the above to increase the lifetime value of your top customers
Where email best fits in your marketing mix, and how it's uniquely suited to the challenges of an increasingly competitive online business environment
Where email best fits in your marketing mix, and how it's uniquely suited to the challenges of an increasingly competitive online business environment
These essential problems of email strategy are uniquely answered by an “ecosystem approach”. You’ll learn how to develop a healthy, engaged and profitable database that mimics the spectacularly successful growth systems that surround us everyday in the natural world.
With a background combining both email marketing and Ecology, author Matt Treacey knows first-hand what it takes to build the systems, like these, designed for growth. Drawing from a track record generating millions of dollars in email revenue for businesses across the USA and UK, you too will discover the natural orders inside your email database, and how you can leverage them to take your business to its next level.
"There's no clearer guide to getting maximum results and impact from email. This book will change the way you think about email marketing automation in your business"
—
Nir Eyal
, author of
Hooked: How to Build Habit-Forming Products
and
Indistractable
"…in an increasingly competitive digital marketing landscape there is one channel that still reigns supreme: email. This is the guide you've been looking for.
Natural Orders reveals the playbook on how you implement an email marketing system that will make you more money, without annoying your customers…” —
Taylor Pearson
,
author of
The End of Jobs.
"We’ve all been waiting for this. Finally, the concepts of list building are anchored in a story that makes sense and makes it easy to replicate email marketing success."
—
Viola Eva
, founder
Flow SEO"For anyone looking to get the most out of their email marketing efforts, I'd highly recommend this book. This is an end-to-end system that's easy to follow and actually implementable"
. —
Ethan Drower
, Operating Partner
Cite Medical Solutions
"
Natural Orders is an engaging and unique approach to email marketing strategy for small online businesses. It gives some great analogies for understanding how to use the channel and how to its full potential."
—
Eyram Adjogatse
, CEO
Probatech