Brands with Moxie: Eight Steps to a Winning Brand

How hard is your brand working for you?

• A compelling and believable brand puts you and your organisation on a faster track to success.
• Investing in your brand is a 'no-brainer' because strong brands simply outperform the others.

Your brand is your springboard to success.
Whether you're launching a new brand or your current one isn't firing, brand development specialist Frances Manwaring will walk you through her eight-step process to make your brand a winner. You’ll capture the magic that makes your brand unique, competitive, valuable and enduring.

This book is a highly practical, 'hands-on' resource that's easy to use and expertly guides you through every aspect of developing your brand.

Who's it for?
Anyone seeking higher brand recognition and engagement — whatever your brand goals, you'll find ideas, tools, exercises, and examples to help you achieve them.

Content is drawn from the author's extensive first-hand experience in brand and business development. It includes examples, case studies, anecdotes, fresh thinking and ideas, and carefully tailored exercises to ensure you craft a captivating brand position, story, messaging, and visual identity.

Bonus workbook — a free editable workbook accompanies the book with more than 90 carefully crafted exercises to challenge you and shift your thinking.

After reading Brands with Moxie, you will have:

• Understood and mastered the art of brand positioning.
• Created a consistent brand identity across all touchpoints by developing three key frameworks.
• Identified the core brand perception you want people to have and how to embed it in your brand communications.
• Found your brand voice and captured its essence in your brand story.
• Defined what makes your audiences tick and created messaging showing how your products or services are game changers.
• Learned the essentials about developing a dynamic, 'on brand' visual identity.
• Figured out how to find and brief a creative partner to get the best outcomes.
• Learned how to build an engaged and loyal community around your brand.
• Created a brand with 'moxie' — inspiring, motivating and with more than a bit of verve.

Remember, what your brand will become in time depends mainly on what you choose to do today. Make investing in this book your first choice.