Music Business For Artists – Preparing A Release Campaign

How to Release Music to Build a Fanbase

What you'll learn
Understanding what you should do before releasing music
Preparing a release campaign to help build career success
Music marketing for independent artists
Professional strategies to develop your artist brand
How to create your own campaign assets
Social media content preparation and use
How to write an artist biography
Preparing press shots and artwork and music videos
Finding your market and artist community
How to find music industry contacts relevant to you
Requirements
You should already have music recordings ready for a release campaign (We recommend a minimum of between 4 and 6 singles for your campaign to be effective)
Description
If you are an independent artist wanting to release your own music, then this course is for you. If you want to monetize your music and build an artist career, then it’s vital you work with a proven, professional marketing strategy for releasing music.This course covers everything you need to know and prepare before you begin your release campaigns:· Learn effective music marketing concepts for independent artists· Prepare for your own release campaigns· Learn how to develop your brand and create your marketing assets· Learn how to find your market· Learn how to find relevant industry contacts· Understand how release campaigns can build your artist careerFollow this course and release your music like a professional artistWhether you are releasing for the first time, or have already released before but achieved little progress, we will show you how to prepare for an effective release campaign.We have worked with thousands of artists through artist management, coaching and education.This course has been written from the numerous coaching sessions we deliver and the real-life release campaigns we manage for our artists.This course combines strategies, knowledge and ideas that have proved successful in advancing artist careers. The course focuses on developing your own brand, based on your music and artistry, and then building your campaign around it. We show you what you need to prepare for your campaign and how to do it.Importantly, we also show you how to develop your own set of music industry contacts, so you are ready to begin your campaign in the real world, and not just in theory.Most self-releasing artists do not follow a campaign preparation strategy and often their marketing efforts only begin after already releasing their tracks. But only a professional approach produces professional outcomes. If you have gone to so much effort to create your music, then surely you want to reach your full potential when it is released. We will guide you and show you how.Once you have completed this course you will be ready to begin releasing your music with your campaigns prepared to a professional standard. You will understand your strategy with clarity and have confidence you are giving your music the best possible chance of success.You owe it to yourself to make the most of your talent.We look forward to seeing you inside.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Artist Branding

Lecture 2 Branding! It’s not Just a Corporate Thing

Lecture 3 Creating Your Own Artist Brand

Lecture 4 Your Brand Guidelines

Section 3: Marketing and Promotional Assets

Lecture 5 Creating Assets

Lecture 6 Artist Biography

Lecture 7 Press Release

Lecture 8 Press Shots

Lecture 9 Cover Artwork

Lecture 10 Music Video

Lecture 11 Social Media Content

Section 4: Finding Your Market and Industry Contacts

Lecture 12 Your Market and Artistic Community

Lecture 13 Finding Industry Contacts

For independent, self-releasing music artists,For those determined to monetize their music releases,For those who do it, and don’t just dream it