Modern Marketing for Start-Ups: A step-by-step guide to marketing your own business

Modern Marketing for Start-Ups is a step-by-step guide to marketing your business on a shoestring. Combining personal stories, practical advice and quotes from leading female entrepreneurs, this book is designed to help you capitalise on the digital age to tell people about your business. Serial entrepreneur and A League of Her Own co-founder Charly Lester will guide you through every step of modern marketing, from hot topics like personal branding and story-telling, to practical advice with blogging, social media, advertising, podcasting, publishing and doing your own PR. Applying the skills and experience accrued from running her own businesses, as well as consulting for numerous start-ups, Charly addresses the challenges faced by entrepreneurs with simple and effective advice. “Charly Lester knows what small businesses need - and it's not another company to pay. With her extensive knowledge and intuitive nature, Charly guides entrepreneurs to master their own marketing with a few simple steps. You'll walk away from this book armed with the tools you need to make your business pop.” Cara Alwill Leyba, Bestselling Author of 'The Girl Code' and Host of the 'Style Your Mind' podcast “Whilst a lot of folks pay fashionable lip service to the idea of empowering women and lifting them up, Charly is authentically committed to this mission.” Alix Fox, BBC Radio 1 Presenter, Journalist and Sex Educator "If you want real, honest and invaluable advice and support on growing your entrepreneurial business, then you MUST check out A League of Her Own." Julia Eliott Brown, Leading Business Advisor