Mini Mba: Business Strategy 2 Business Plan

Mini MBA & Business Plan: Business Plan Coaching to enhance Business Management & Business Writing

What you'll learn
Discover the Business Fundamentals of Business Strategy and the Business Plan and how the two inter-connect
Discover the main strategic analysis frameworks and discover how to complete a SWOT analysis
Be introduced to some of the key Business Models taught in Business School, providing a toolbox of frameworks to use when formulating Business Strategy
Understand how to critically appraise Management
Find out how to create a Competitive Advantage for your Products and Services
Understand your Competition and use some classic Business Models to appraise them
How to evaluate your External Markets and Industry Sector
Use the Business Model Canvas and other frameworks to assess your Business's operations
Use my Six Minute Strategist Templated Scorecards to SWOT analyse your Business
Understand the Customer Value Proposition and how to apply it to your Business
Apply some Business School frameworks to your Sales and Marketing
Discover my Six Minute Strategist Digital Business Transformation methodology
Understand the three main Financial Statements, Income Statement, Balance Sheet and Cash Flow
Discover how Financial Ratio Analysis can improve your understanding of Financial Statements
Use my Case Study to analyse real financial information using Ratio Analysis
Complete my Six Minute Strategist Analyser Assignment to evaluate the achievability of your future strategy
Discover SMART goal setting and the OKR framework to understand Goal Setting and Performance Management
Review a wide selection of Growth Strategies to identify those most suitable for your Business
Understand the key Valuation, Funding, Exit and Returns factors most important to your potential investors
Discover how to carry out a Risk Assessment on your Business
By completing all the Assignments as you go through the course, you will draft your comprehensive Business Plan as you learn
Synthesise your Comprehensive and Complex Business Plan using the guidance in the final section
Requirements
Students do not need an prior knowledge or experience. This course is applicable to any country and any industry sector
While no excel skills are required, there are some spreadsheets providing information which will require opening with excel or a compatible programme (numbers, libra office)
Description
Mini MBA: Business Strategy 2 Business PlanFollow my detailed Mini MBA, Business Coaching, Business Analysis and Business Intelligence Strategies to enhance your Business Management, Business Writing and create your Business PlanWelcome to the Business Strategy 2 Business Plan Course - which will enable you to understand Business Strategy to MBA level AND create a comprehensive Business Plan simultaneously as you take the course.  Everything you need is here teaching you Business Plan writing with our detailed template.  A comprehensive easy to follow course to improve your Business management.Discover Business Strategy to MBA standard - from an MBA (with Distinction from Cass Business School, London) - and simultaneously create a comprehensive Business Plan guided by an award winning 30 year London Investment Banker.I guarantee that this is a unique course: the only course that teaches you Business Strategy and shows you how to create your Business Plan - at the same time!  The 21 Assignments in this course draw on John's unique experience, including bespoke strategic exercises of his own which you will not see anywhere else.  Step by Step following the incredibly detailed Business Plan template, John will guide you to apply the Business Strategy lessons to create your Business Plan. These will help any students of all levels and in any industry.  This course has over 160 lectures, over 14 and a half hours of detailed instructional video and nearly 180 downloadable materials (available from a dropbox link you will find at the start of the course).  Despite its complexity, John has created a detailed course matrix for you to use to navigate through the course and understand the synthesis of Business Strategy 2 Business Plan.  There are over 20 Assignments to make the course fun and highly interactive.  The 2 Quizzes will challenge you too!  Every section has an introductory video explaining the learning objectives and lessons in that section.Following 8 years as a British Army Officer, John started his 30 year+ investment banking career in 1988 and since then he has floated companies, bought and sold companies in M&A deals, raised capital from Venture Capital and Private Equity.  John was awarded the Tallow Chandler's Prize for the Best Dissertation in his year when graduating with his MBA (with Distinction) in 1993 from Cass Business School in London.  John has transacted deals worth well over $1billion in his career as a senior Investment Banker for Westdeutschelandesbank, Societe General and Security Pacific Hoare Govett.  He has also co-founded two London Investment Banking Boutiques.  In his career, John has advised dozens of companies on their Business Strategy as well as reading (and writing for his clients) hundreds of Business Plans.  In addition, John has two degrees (BA and MA) from Cambridge University.  Its hard to think of a more experienced or better qualified instructor to teach this topic on Udemy or anywhere else!In this Course you will discover:The connections between Business Strategy, Corporate Strategy and your Business PlanUnderstand the main frameworks for Strategic Analysis and be able to complete a SWOT AnalysisDiscover some of the Key Strategic Business Models taught at Business School, providing you with a toolbox of frameworks to apply to your Business Strategy formulationLearn to think critically about the role of Management and their skillsHow to create a competitive advantage for Products and ServicesUse classic business models to evaluate your CompetitionHow to conduct an industry wide analysis of your Markets and CompetitorsReview your business's Operations, with a close eye on Customer ManagementUse my templated scorecards to do a SWOT analysis on your own businessThe importance of your Customers and your Customer Value PropositionFrameworks to maximise your return from your investment in Sales and Marketing How to transform your online Digital Business StrategyUnderstand the three main financial Statements, the Income Statement or Profit and Loss Account, the Balance Sheet and the Cash Flow Statement and how they fit together.To understand the key Financial Ratios that apply to the Income Statement, the Balance Sheet and the Cash Flow Statement to enable you to interpret the financial information in these statements.Use a real Case Study to analyse real financial information using Financial Ratio AnalysisExercise to evaluate the achievability of your Strategic Goals when compared to your predicted rates of growthFrameworks to incorporate Performance Management into your Business Strategy and Business PlanGrowth Strategies to help your Business Strategy execution, also incorporating your Business PlanUnderstand what factors are important to your Investors, specifically Valuation, Funding, Exits and ReturnsHow to incorporate a Risk Assessment into your PlanningFinally we show you how to synthesise your complete Business Plan from the lessons, assignments and templates in the courseThis course is COMPREHENSIVE and enables you to benefit from John's real world Investment Banking and Business Strategy experience.  NO ONE  ELSE has shown the experience required to create a course of this complexity and value, teaching you MBA level Business Strategy and showing you how to practically apply that knowledge in creating your Business Plan - in the same course at the same time.I am totally confident that this course offers you a TOTALLY UNIQUE EXPERIENCE AND OPPORTUNITY and one which will enable you to create an amazing Business Plan while developing a deep understanding of Business Strategy.What makes us qualified to teach you?This is a Finance course taught by a 30+ year, Managing Director level, Investment Banker - from a practical perspective - I also have an MBA (with Distinction).************Over 101,000 students have enrolled in my Udemy courses, this is what one of them said about this course:" I like the course and the approach of Sir John Colley. I believe I shall be able to achieve what I want through this course. I am looking forward to deeper and great understanding of the subject as this course will help me to make a career in Credit Analysis" R.R. Five Star************Our PromiseI have been teaching on Udemy since 2014 and am fully committed to it. If you have any questions about the content or anything related to any topic, you can reach out with your questions at any time and I always do my best to respond promptlyDon't forget that this course (and all my courses) benefit from Udemy's money back guarantee!A Verifiable Certificate of Completion is presented to all students who undertake this finance course.Take this Course today - Click the Add to Cart Button now Best regards from us bothJoe and John

Overview

Section 1: WELCOME - HOW TO GET THE MOST OUT OF THIS COURSE

Lecture 1 Learn Business Fundamentals and Create Your Own Business Plan Today!

Lecture 2 Getting Started - How to Use Our Course!

Lecture 3 Quickfire Strategy Quiz How much do you know about your business strategy?

Lecture 4 Quickfire Strategy Quiz - My "Answers"

Lecture 5 How to get the most from this Course

Lecture 6 Using the Course Map Matrix

Lecture 7 Guide to the Course Assignments

Lecture 8 Download All Course Materials Here

Section 2: BUSINESS FUNDAMENTALS: Connecting Business Strategy to the Business Plan

Lecture 9 Section Introduction: Connecting Business Strategy to the Business Plan

Lecture 10 Business Strategy to Business Plan

Lecture 11 What do we mean by Business Strategy?

Lecture 12 What is a Business Plan?

Lecture 13 What do we mean by Corporate Strategy?

Lecture 14 Should You Be Creating Shareholder Value?

Lecture 15 Introduction to Strategic Management

Section 3: BUSINESS FUNDAMENTALS: The Value of Strategic Analysis

Lecture 16 Section Introduction: The Value of Strategic Analysis

Lecture 17 Strategic Analysis - The First Step

Lecture 18 What is Strategic Analysis?

Lecture 19 Frameworks for Strategic Analysis

Lecture 20 Strategic Analysis Frameworks Case Study: Apple

Section 4: BUSINESS FUNDAMENTALS: Frameworks and Theories Business Strategists Must Know

Lecture 21 Section Introduction: Frameworks and Theories Business Strategists Must Know

Lecture 22 Why are these Business Models important?

Lecture 23 The Story of the Hedgehog and the Fox

Lecture 24 Why are Management Theories Useful in Business Strategy?

Lecture 25 SWOT Analysis

Lecture 26 Introduction to Michael Porter’s Five Forces Model

Lecture 27 Lafley and Martin Five Step Strategy Model

Lecture 28 The 5Cs Model

Lecture 29 What is PEST or Broad Factors Analysis?

Lecture 30 PESTEL Analysis

Lecture 31 Ansoff Matrix

Lecture 32 Value Chain

Lecture 33 Business Model Synthesis

Lecture 34 Black Swan Events - Coronavirus

Lecture 35 What is GAP Analysis?

Section 5: CRITICAL EVALUATION OF LEADERSHIP

Lecture 36 Section Introduction: Critical Evaluation of Leadership

Lecture 37 Vision and Leadership - Starting at the Top

Lecture 38 What Skills Are We Looking For In Management?

Lecture 39 What is the Purpose of a Vision Statement?

Section 6: PRODUCTS AND SERVICES AND COMPETITIVE ADVANTAGE

Lecture 40 Section Introduction: Products Services and Competitive Advantage

Lecture 41 What do we mean by Products and Services

Lecture 42 Why Product Differentiation is Critical

Lecture 43 Product Diversification in Business Strategy

Lecture 44 How Does Quality Management fit into your Business Strategy?

Lecture 45 What do we mean by Competitive Advantage?

Lecture 46 Bowman’s Strategic Clock - Strategic Positioning

Lecture 47 Products, Services and Technology in the Business Plan

Section 7: COMPETITION - KNOW YOUR ENEMY

Lecture 48 Section Introduction: Competition - Know Your Enemy

Lecture 49 Competitor Analysis

Lecture 50 BCG Matrix

Lecture 51 Competitors and Competitive Forces

Lecture 52 Competitive Intensity

Lecture 53 Industry Life Cycle

Lecture 54 Competition - Business Plan Tie In

Section 8: EXTERNAL STRATEGIC ANALYSIS - Industry, Markets and Competition

Lecture 55 Section Introduction: Industry, Markets and Competition

Lecture 56 What do we mean by External Strategic Analysis

Lecture 57 How Does Industry Analysis Help?

Lecture 58 Conducting PEST or Broad Factors External Analysis

Lecture 59 What are the Business and Funding Life Cycles?

Lecture 60 Value Chains: Connecting Companies to their External Environment

Lecture 61 Addressing the Total Addressable Market (TAM)

Lecture 62 Market Segmentation: Choosing Customers

Lecture 63 Bargaining Power of Suppliers

Lecture 64 Bargaining Power of Customers/Buyers

Lecture 65 Business Plan: Industry, Markets and Competition

Section 9: INTERNAL STRATEGIC ANALYSIS - Operations and Customer Management

Lecture 66 Section Introduction - Operations and Customer Management

Lecture 67 What are Business Operations?

Lecture 68 Strategic Analysis with the Business Model Canvas

Lecture 69 How can Corporate Structure impact Strategy?

Lecture 70 Organisational Development

Lecture 71 Reviewing the Operations of the Firm

Lecture 72 Click and Mortar - Online meets Offline

Lecture 73 eCommerce Business Models

Lecture 74 Internal Strategic Analysis - Business Plan Tie In

Section 10: Six Minute Strategist SWOT Assignment

Lecture 75 Section Introduction: Six Minute Strategist SWOT Assignment

Section 11: CUSTOMER VALUE PROPOSITION

Lecture 76 Section Introduction: Customer Value Proposition

Lecture 77 Understanding The Customer Value Proposition

Lecture 78 Positioning Your Firm in the Market

Lecture 79 What do we mean by a Profit Model?

Lecture 80 Hax's Delta Model

Lecture 81 Switching Costs and Customer Strategy

Lecture 82 Managing the Customer Experience

Lecture 83 What is the Customer Journey?

Lecture 84 Customers, Customer Value and the Business Plan

Section 12: SALES AND MARKETING STRATEGY

Lecture 85 Section Introduction: Sales and Marketing

Lecture 86 The 5 Ps of Marketing

Lecture 87 How Can You Plan Your Marketing?

Lecture 88 Push Marketing Strategy

Lecture 89 Pull Marketing Strategy

Lecture 90 Understanding AIDA

Lecture 91 Progressive Sequence of 9 Agreements

Lecture 92 Pricing Strategies

Lecture 93 Sales and Marketing in the Business Plan

Section 13: DIGITAL BUSINESS STRATEGY TRANSFORMATION

Lecture 94 Section Introduction: Digital Business Strategy Transformation

Lecture 95 Why Do You Need A Digital Strategy Blueprint?

Lecture 96 What Skills and Assets do you need to be a Digital Entrepreneur?

Lecture 97 Digital Strategy Blueprint Overview

Lecture 98 Digital Strategy - Customer Centric Transformation

Lecture 99 Digital Strategy - Customer Experience Transformation

Lecture 100 Digital Strategy - Customer Channel Transformation

Lecture 101 Digital Strategy - Customer Engagement Transformation

Lecture 102 Digital Strategy - Digital Skills Transformation

Lecture 103 Digital Strategy - Tools and Resources

Section 14: FINANCE - Understanding Financial Statements

Lecture 104 Section Introduction: Understanding Financial Statements

Lecture 105 Overview of Financial Statements

Lecture 106 GAAP: Accruals vs Cash Accounting

Lecture 107 Income Statement or Profit and Loss Account

Lecture 108 Introduction to the Balance Sheet

Lecture 109 Cash Flow Statement

Lecture 110 Cash Flow Metrics Explained

Lecture 111 Case Study - Apple Financial Statements

Lecture 112 Financial Statements in the Business Plan

Section 15: FINANCE: Strategic Financial Analysis

Lecture 113 Section Introduction: Strategic Financial Analysis

Lecture 114 What is Financial Analysis?

Lecture 115 Income Statement Profitability Ratios

Lecture 116 Balance Sheet Ratio Analysis

Lecture 117 Cash Flow Statement Analysis

Lecture 118 Valuation Ratios

Section 16: FINANCE: Financial Analysis - Case Study and Assignment

Lecture 119 Section Introduction: Financial Analysis - Case Study and Assignment

Lecture 120 Apple Inc Financial Analysis - Solution

Lecture 121 Discussion of Measurements of Growth Analysis

Lecture 122 Discussion of Measures of Profitability Analysis

Lecture 123 Discussion of Trading Performance Analysis

Lecture 124 Discussion of Working Capital (Liquidity and Efficiency) Analysis

Section 17: Future Business Strategy Analyser Assignment

Lecture 125 Section Introduction: Future Business Strategy Analyser Assignment

Section 18: GOAL SETTING AND FINANCIAL PERFORMANCE

Lecture 126 Section Introduction: Goal Setting and Performance Management

Lecture 127 Introduction to Goal Setting

Lecture 128 What do we mean by SMART Goals?

Lecture 129 Key Performance Indicators

Lecture 130 Strategic Dashboards

Lecture 131 Corporate Performance Management

Lecture 132 Objectives and Key Results

Lecture 133 Year Over Year Performance

Section 19: BUSINESS FUNDAMENTALS: GROWTH STRATEGIES

Lecture 134 Section Introduction: Growth Strategies

Lecture 135 Organic vs Inorganic

Lecture 136 The Advantage of First Mover Advantage

Lecture 137 The Importance of Scalability

Lecture 138 Merger and Acquisitions Growth Strategies

Lecture 139 Buy and Build Growth Strategy

Lecture 140 Negative Growth- Company Recovery Strategies

Lecture 141 Post Coronavirus Strategies

Lecture 142 Growth Strategies Business Plan Tie In

Section 20: VALUATION FUNDING, EXITS AND RETURNS

Lecture 143 Section Introduction: Valuation, Funding, Exits and Returns

Lecture 144 Valuation and Funding - A Consequence of our Business Strategy

Lecture 145 How to Value a Company

Lecture 146 Sources of Equity Funding

Lecture 147 What is a Pre-Money Valuation?

Lecture 148 How to Create a Pitch Deck for Investors

Lecture 149 Sources and Uses of Funds in the Business Plan

Lecture 150 What is a Cap Table?

Lecture 151 Exit Strategies and Returns

Lecture 152 Transaction Cost Management

Section 21: RISK ASSESSMENT

Lecture 153 Section Introduction: Risk Assessment

Lecture 154 Risk Assessment - Strategic Plan Summary

Section 22: BUSINESS PLAN SYNTHESIS

Lecture 155 Section Introduction: Business Plan Synthesis

Lecture 156 Business Plan Synthesis

Lecture 157 Business Plan - Executive Summary

Lecture 158 Business Plan - History and Background

Lecture 159 Business Plan - Management Summary

Lecture 160 Business Plan Appendicies

Lecture 161 Key Questions Check List

Lecture 162 Business Plan - Audience Targetting

Lecture 163 Business Plan Refinement: Types of Businesses

Section 23: Summary and Wrap Up

Lecture 164 Summary and Wrap Up

Anyone interested in the Business Fundamentals of Business Strategy and creating a Business Plan,Any Entrepreneur or C Suite Director or Startup who wants to develop an in depth understanding of Business Strategy and discover how to apply that knowledge to creating a comprehensive Business Plan,Any Business Student or MBA Student seeking to deepen their Business Strategy and Business Plan knowledge and expertise.,Any Company Owner who needs to prepare a Business Plan in order to attract investors and raise capital