Medical Writing Skills For Beginners

How to write effective and engaging medical content

What you'll learn
How to structure medical content to engage your audience
How to choose the appropriate tone of voice for your medical content
How to test the reading age of your medical writing
How to write anchor text links that your reader can click and trust
Requirements
Fluent in English
A student or graduate with a life sciences degree, such as biochemistry, pharmacy, medicine or dentistry
Little or no experience with publishing content on the internet
Computer with internet connection
Access to Microsoft Word or Google Docs
Description
Medical Writing Skills for Beginners is a course to help beginners get started with writing medical content for a public audience. When you sign up:You get lifetime access!You get all updates to the course - even 5 years from now.You can ask a question using the Q&A feature under each video, and I will respond within 24 hours.You can message the isntructor using the messages feature at any time.You can do the course in little chunks, with bite-sized lectures around 1 to 3 minutes long each.In this medical writing skills for beginners course you will learn:How to follow a client briefHow to structure your workHow to write in a way that informs and engages your audienceHow to really target your audience to get them to take actionHow to select the right tone of voice to fit with your writing goalsAnd more!Medical writing for a public audience is now more in demand than ever. You'll be able to apply everything you learn in this course straight away. You can use the tips and tricks for all types of health writing in future.Take your first step into medical writing today.If you want to go further with your medical writing after this course, display your work in a medical writing portfolio. You can message me to ask for a promotional code to give you access to the successful and highly rated medical writing portfolio course as your next step!I look forward to seeing you on the course :)

Overview

Section 1: Introduction

Lecture 1 Welcome to the medical writing skills for beginners course

Lecture 2 Course overview: Medical writing skills for beginners

Lecture 3 Introduction to the medical writing skills for beginners course

Lecture 4 A bit about your instructor

Lecture 5 Awesome benefits of this course

Lecture 6 How to ask questions

Lecture 7 This course is for you if…

Lecture 8 This course might not be for you if…

Section 2: Briefs and structure

Lecture 9 What is a brief?

Lecture 10 Story time: example briefs

Lecture 11 What is a good structure?

Lecture 12 Good structure: practise example

Lecture 13 Good structure: Google Docs

Lecture 14 Good structure: Microsoft Word

Lecture 15 Do you need to capitalise headings?

Lecture 16 Make your headings matter

Section 3: It's the little things

Lecture 17 Are headings the same as titles?

Lecture 18 The ideal title is this number of words

Lecture 19 An example of metadata

Lecture 20 What is metadata?

Lecture 21 Long sentences take your breath away

Lecture 22 Reading between the lines: Spacing between sentences

Lecture 23 Long words interrupt your reading

Section 4: Your audience

Lecture 24 Your user intent affects structure

Lecture 25 Types of user intent

Lecture 26 Health is categorised as YMYL content

Lecture 27 Know your audience

Lecture 28 Exercise: Make your ideal person

Lecture 29 Audience: Who are you talking to?

Section 5: Tone of voice

Lecture 30 Tone of voice: Attract your audience

Lecture 31 Case study: Tone of voice

Lecture 32 Audience: Example exercise

Lecture 33 Going the extra mile: Speak to people

Lecture 34 How to decide: I, You, We, or They

Section 6: The nitty gritty

Lecture 35 What is the nitty gritty?

Lecture 36 Bullet points

Lecture 37 Punctuation

Lecture 38 Analogies

Lecture 39 Detail

Lecture 40 When to be brief and concise

Lecture 41 Plain English

Lecture 42 Stick to the parameters

Lecture 43 Mini exercise: Write an Instagram post caption

Section 7: Time to write

Lecture 44 Easy reading is hard writing

Lecture 45 Reading age

Lecture 46 Specific brand terms

Lecture 47 Getting your reader to take action

Lecture 48 Writing with inclusivity and diversity in mind

Lecture 49 Trigger words to avoid

Lecture 50 "Hard words" that require explaining

Lecture 51 Writing in an accessible way

Section 8: A few more things

Lecture 52 How to write links: Anchor text

Lecture 53 Contractions

Lecture 54 Abbreviations

Lecture 55 Ie, eg, etc, via, and/or

Lecture 56 Research: Credible sources of information

Lecture 57 Citation

Lecture 58 Editing

Lecture 59 Proofreading

Section 9: Goody bag

Lecture 60 Put your skills to good use

Lecture 61 Create work for a medical writing portfolio

Lecture 62 Book recommendations

Lecture 63 Website recommendations

Lecture 64 Further reading

Section 10: You made it!

Lecture 65 Congratulations

Beginners with a medical background looking to get into medical writing as a freelancer, or part time / full time job,Anyone who wants to write better health content for a public audience