Mastering SEO in 2023: : A Comprehensive Guide (Online marketing and advertising)

Are you tired of struggling to get your website to rank on search engines? Are you fed up with low traffic and poor visibility online? If so, you're in the right place.

In this book, we'll delve into the world of search engine optimization (SEO) and arm you with the knowledge and skills you need to succeed. Whether you're a beginner or an experienced marketer, you'll find valuable insights and practical tips in these pages.

By the time you finish reading, you'll have a solid understanding of how SEO works, how to optimize your website for search engines, and how to drive traffic and increase conversions.

So if you're ready to take your website to the next level and dominate the competition, let's get started!

Table of contents:

Chapter 1 – Introduction to SEO

What is SEO and why is it important?
How search engines work
Technical SEO basics
On-page SEO basics
Off-page SEO basics
Chapter 2 – Technical SEO

What is technical SEO and why is it important?
Google Search Console
Crawling and indexing
Robots.txt and XML sitemaps
URL optimization and canonical URLs
Multilingual websites and href-lang tags
404 pages and pagination
Site structure and schema markup
Technical SEO checklist
Chapter 3 – On-page SEO

What is on-page SEO and why is it important?
Page title and meta description optimization
Headings and content optimization
Internal linking and image optimization
Video SEO and homepage optimization
Category and tag page optimization
On-page SEO checklist
Chapter 4 – Off-page SEO

What is off-page SEO and why is it important?
Nofollow links and link building strategies
How to get strong links from premium websites
How to remove bad backlinks
Off-page SEO checklist
Chapter 5 – Local SEO

What is local SEO and why is it important?
Optimizing your website for local SEO
Local SEO checklist
Chapter 6 – Mobile SEO

How to optimize your website for mobile
Accelerated Mobile Pages (AMP) and how to set them up on WordPress
Mobile SEO checklist
Chapter 7 – Advanced SEO

How to perform a content audit
How to create an SEO strategy
How to create linkable content
Optimizing for Google Featured Snippets and sitelinks
Chapter 8 – Conversion Optimization

Anatomy of a perfect landing page
How to optimize your landing pages
A/B testing and conversion optimization checklist
Chapter 9 – HTTPS and SSL

The importance of HTTPS and SSL
How to migrate your website to HTTPS
HTTPS and SSL checklist
Chapter 10 – Website Security

How to secure your website
Website security checklist
Chapter 11 – Website Speed

The importance of page speed
How to speed up your website
Measuring and improving page speed
Website speed checklist
Chapter 12 – SEO Success Story

A real-life example of an SEO success story
Lessons learned and takeaways for readers
Chapter 13 – Conclusion and Next Steps

Recap of key points covered in the book
Additional resources for further learning
Next steps for implementing SEO on your own website.