Mastering Amazon Ads (Ams) For Kdp Book Publishing

Amazon Book Advertising - The Complete Guide to Get Your Campaigns Started and Lower Your ACOS Through Optimization

What you'll learn
The platform of Amazon Advertising
How to create an Amazon Advertising account
Best practices for Keyword Research
How to create Keyword, ASIN and Category Campaigns
How to optimize campaigns for a more targeted approach
5 Reasons why your ACOS is too HIGH
What broadening into international markets is super important to consider
Requirements
A ‘Take Action’ attitude to implement the ideas and strategies
Computer with internet connectivity
Patience in learning the correct skills
Beginner experience with Amazon Kindle Direct Publishing (KDP)
An Amazon KDP account is beneficial
Description
Are you new to Amazon Advertising and would like to know the essential steps to establish your campaigns? Are you exceeding your daily, weekly or monthly budget in Ad spend and not achieving the results you need? Is your ACOS out of control, and do you need strategies to optimize your campaigns and lower your ACOS? Is Amazon Ads overwhelming, and you just don’t know where to start? If so, this course will be perfect for you!Having published over 350 books in the US, UK, Canada and Australia, I have developed this course to combine all of my knowledge, lessons and skills into an actionable course that delivers results.I’ve spent thousands of dollars and hours over the past 3 years and have made some critical mistakes; however, these mistakes have enabled me to now deliver excellent results, advertise my books across various international Amazon markets, optimize my keywords across my portfolio, and significantly reduce my Ad spend while driving up book sales. Fortunately for you, I’ve made those initial costly and stressful mistakes, so you don’t have to!This course will cover everything from the mindset of Amazon Advertising, keyword research, establishing auto, broad, phrase and exact keyword campaigns, ASIN and Category campaigns, optimization of campaigns and broadening your advertising to other international markets.Check out my Course Introduction lesson to find out more!

Overview

Section 1: An Introduction to the Mindset of Amazon Advertising

Lecture 1 The Mindset of Amazon Advertising

Section 2: An Introduction to the Platform

Lecture 2 Introducing the Platform

Lecture 3 Advertising Options

Section 3: Amazon Advertising Keywords

Lecture 4 Finding Keywords For Your Campaigns

Section 4: Creating Your Campaigns

Lecture 5 How to Create and Auto Campaign

Lecture 6 How to Create Broad and Phrase Keyword Campaigns

Lecture 7 How to Create Category and ASIN Campaigns

Lecture 8 How to Optimize Amazon Ad Campaigns

Lecture 9 Reasons Your ACOS is to High and Strategies to Lower Your ACOS

Lecture 10 How to Generate Amazon Ad Reports for Campaign Performance

Lecture 11 Using Amazon Ads to Launch Your Book

Lecture 12 When to Start and End a Campaign

Section 5: Expanding Your Advertising to Other Global markets

Lecture 13 Expand Your Amazon Advertising

Section 6: Amazon Ad Spend

Lecture 14 What to Expect on Advertising Costs in the First 30 Days

Section 7: Conclusion

Lecture 15 Summary of Course

This course has specifically been created for self-publishers on the Amazon Kindle Direct Publishing (KDP) Platform. The course will guide you through the importantant steps to give your book ever opportunity to be promoted to the right customers shopping on the Amazon platform.