Marketing in the Metaverse: A Guide to the Metaverse and Web 3.0 for Marketers and Brands

"As with any destination, there is an opportunity for commerce in the Metaverse."

"Despite the many definitions of the Metaverse, this is the key takeaway that marketers and brands should pay attention to: regardless of the technologies at play—virtual worlds accessed by computers, immersive VR experiences, mobile AR content, etc.—people are consuming a new category of digital experiences. These experiences present tremendous opportunities, challenges, and implications for marketing.”

“Consumer trends are indicating that people do in fact place real value on virtual items, and that a substantial market opportunity is emerging for digital goods.”

Web 3.0, and the group of technologies being used to build the Metaverse, are impacting everything from art to finance to the field of marketing. This last aspect is what this book focuses on: exploring the opportunity the Metaverse presents for commercial endeavors.

In this book Justin McLaughlin, a marketing executive who has spent the past 8 years focused on marketing for immersive technologies like virtual and augmented reality, offers a perspective on Web 3.0 technology that cuts through the noise and identifies where brands and marketers are deriving real value.

Starting with establishing a layman's terms understanding of the Web 3.0 technologies impacting commerce—like Blockchain, NFTs, and the Metaverse—McLaughlin takes readers through examples of brands leveraging Web 3.0 as a new commercial channel, and explains the opportunities these new technologies present for marketers in expanding their career paths and professional skillsets.

"Marketing in the Metaverse" Highlights:

Summaries and key points from over 160 referenced articles, white papers, and books about Web 3.0's applications for marketing

12 case studies unpacking how major brands are leveraging Web 3.0 technology in their marketing campaigns today

Dozens of additional examples of brand activations and new products being launched on Web 3.0 platforms

A Metaverse marketing strategy framework marketers can use to develop their own Web 3.0 marketing strategies

Tangible advice and resources for marketers and business professionals interested in learning more about Web 3.0 and the professional opportunities it presents

Anecdotes, commentary and predictions informed by nearly a decade working in the niche Web 3.0 marketing space

What Do I Get Out of This?

An understanding of Web 3.0 and its associated technologies, and analysis on the facets of marketing and commerce they are primed to effect

A deep dive into the new, in-demand skill sets Web 3.0 is bringing about in the field of marketing

An overview of the ways new digital assets like avatars and NFTs are transforming personal branding and digital identity

A collection of tools and resources for going beyond the foundation offered in this book

More Excerpts From "Marketing in the Metaverse"