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    3. Marketing Strategy For Hotel Business: The Secret Of Improving Hotel Marketing Performance in the Tourism Industry

    Marketing Strategy For Hotel Business: The Secret Of Improving Hotel Marketing Performance in the Tourism Industry

    Posted By: First1
    Date: 25 Apr 2021 04:40:50
    Marketing Strategy For Hotel Business: The Secret Of Improving Hotel Marketing Performance in the Tourism Industry

    Marketing Strategy For Hotel Business: The Secret Of Improving Hotel Marketing Performance in the Tourism Industry by Murniati -, Suryaning Bawono
    English | December 15th, 2020 | ISBN: 9783748768470 | 204 pages | True EPUB | 5.59 MB

    This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.

    Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry.

    In general, this book discusses
    1. Marketing Mix Theory and Practice
    2. Segmentation, Targeting, and Positioning
    3. Theory and Practice of Consumer Behavior
    4. New Product Development
    5. Modern Marketing Channels
    6. Hotel Vs. Online Travel Agency
    7. Optimizing Hotel Website Performance
    8. Search Engine Optimization for Hotel Websites
    9. Electronic Mail Marketing
    10. Competitive Strategy & Alliances

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