Marketing Strategy For Hospitality Propertys Success – 2023

This course is for hospitality property owners/managers who wish to create & improve their marketing strategy

What you'll learn

How to develop a marketing strategy

How to create a brand that is a distinctive symbol that identifies your hospitality property

How to create an effective website

The importance of email & guest list building

Why social media has to be a focus of your marketing and how & where to target

How to brainstorm ideas for your customer giveaways

The benefits of a newsletter

How to make surveys work for you

Requirements

Student should have a basic understanding of the internet.

Description

Would you like the skills vital to effectively communicate with your ideal guest?Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition.These 24 tutorials include:Developing Your Marketing StrategyBranding –What Makes You Stand OutHow to Find Out Your Customer's Demographics and PsychographicsCreating a Memorable Tagline or Slogan that SticksPower of ColoursUpgrade Your LogoCreating an Effective WebsiteEmail & Guest List BuildingWhy Build an Email ListCreating Free Gifts to Build Your ListWriting Autoresponder Emails That ConvertExit Popups to Build Your ListChoosing Your Visual BrandingCreating a Successful Blog for Your PropertyIntroduction to Social MediaMarketing on YouTubeBenefits of Facebook for BusinessHow to be Successful on TwitterHow to Use LinkedInPinterest for Your PropertyInstagram for Your BusinessCustomer GiveawaysThe Benefit of Online NewslettersHow to Make Surveys Work for YouThis course includes easy-to-follow, step-by-step video tutorials, downloadable audio & PDF files, and any checklists applicable, plus, a “Marketing for Your Hospitality Properties Success” quiz, to ensure you get the most out of these tutorials.You can view this section as an individual course or watch it as part of the “Your Guide to Owning & Operating a Hospitality Property – Successfully” course.If you want to attract your ideal guest, then don’t hesitate. Sign up now!

Overview

Section 1: Marketing Strategy

Lecture 1 Developing Your Marketing Strategy

Lecture 2 Branding –What Makes You Stand Out

Lecture 3 How to Find Out Your Customers Demographics and Psychographics

Lecture 4 Creating a Memorable Tagline or Slogan that Sticks

Lecture 5 Power of Colours

Lecture 6 Upgrade Your Logo

Lecture 7 Creating an Effective Website

Lecture 8 Email & Guest List Building

Lecture 9 Why Build Email List

Lecture 10 Creating Free Gifts to Build Your List

Lecture 11 Writing Autoresponder Emails That Convert

Lecture 12 Exit Popups to Build Your List

Lecture 13 Choosing Your Visual Branding

Lecture 14 Creating a Successful Blog for Your Property

Lecture 15 Introduction to Social Media

Lecture 16 Marketing on YouTube

Lecture 17 Benefits of Facebook for Business

Lecture 18 How to be Successful on Twitter

Lecture 19 How to Use LinkedIn

Lecture 20 Pinterest for Your Property

Lecture 21 Instagram for Your Business

Lecture 22 Customer Giveaways

Lecture 23 The Benefit of Online Newsletters

Lecture 24 How to Make Surveys Work for You

Lecture 25 Marketing Strategy for Hospitality Property's PDF

Lecture 26 Marketing for Your Hospitality Properties Success PDF

This course is designed for independent hotel, resort, inn & bed and breakfast owners and manager's who wish to create, improve, increase their marketing strategy. This course is not necessary for hospitality property owners who have a successful marketing and social media strategy in place.