Marketing Strategy For Digital Marketers In 2022

From fundamental principles to modern strategies. Key strategic principles to improve marketing and practice.

What you'll learn
Core marketing principles
Fundamental marketing strategy & application
Persuasive techniques and how to use them
A deep understanding of marketing personas, what they are and how to create them, including demographics and psychographics
How to use modern market research tools such as: surveys, keyword research, trends, forums, statistical data, facebook insights, analytics and website insights
In depth look at marketing frameworks such as the marketing funnel and growth loops.
Theories of modern day marketing gurus
Requirements
None
Description
After being in the marketing industry for over a decade I’ve picked up that there are many that practice marketing without a core fundamental understanding of Marketing & Strategy.The course is designed for those that want to strengthen their core marketing principles and gain a rich understanding of what marketing strategy is and the vital role it plays both in principle and in practice. The course is focused on practical applications of marketing strategy including contemporary market research tools, modern day marketing frameworks and concepts. As the course instructor I run a digital marketing agency and practice these techniques daily, there is a strong focus on practicality and application as well as theory.The course is divided into 4 sections:In the first section we start by gaining a thorough understanding of what marketing and market strategy actually is. We cover a number of key marketing tenets such as the 4P’s and persuasive techniques used in marketing.In the second section we discuss market research in depth and how to generate marketing personas. We explore the components of marketing personas and we dive into modern tools that can be used to conduct market researchIn the third section of the course we take a deep dive into marketing frameworks. These are models that can be used to apply marketing principles and market research to our modern day consumer landscape. We discuss 6 marketing frameworks and look at their evolution and usage.In the fourth section we take a look at modern day marketing personalities and consider their ideas and how to incorporate them into our marketing practice. We also provide a nice and easy summary of the course and the models we have discussed.What Students Are saying:Eloin (May, 2022) wrote:"Very well presented and explained, I really enjoyed this course because it broadened my outlook on marketing. I would definitely recommend it to anyone who wants a little more depth in their marketing efforts."

Overview

Section 1: Introduction

Lecture 1 Introduction to Marketing Strategy

Lecture 2 Course Overview

Section 2: Marketing Fundamentals

Lecture 3 First Principles of Marketing

Lecture 4 Marketing is Note Sales

Lecture 5 A Definition for Marketing

Lecture 6 Defining Marketing Strategy

Lecture 7 Marketing Strategy cont'd

Lecture 8 The 4P's

Lecture 9 Persuasive Techniques

Section 3: Market Research

Lecture 10 Market Research Components

Lecture 11 Customer Profiles

Lecture 12 Market Research Tool Types

Lecture 13 Category 1: Industry Tools

Lecture 14 Industry Tools: Digital Surveys

Lecture 15 Industry Tools: Keyword Planner

Lecture 16 Industry Tools: Digital Trends

Lecture 17 Industry Tools: Q&A forums

Lecture 18 Industry Tools: Government & Agencies

Lecture 19 Category 2: Competitor Research Tools - Facebook and Linkedin

Lecture 20 Competitor Research with Keyword Data

Lecture 21 Competitor Research: Email Marketing

Lecture 22 Category 3: Owned Properties: Google Analytics

Lecture 23 Owned Properties: Hotjar

Lecture 24 Owned Properties: Quantcast Measure

Lecture 25 Owned Properties: Facebook Audience Insights

Lecture 26 Other Owned Properties

Lecture 27 Market Segmentation

Section 4: Models

Lecture 28 Introduction to Models

Lecture 29 The AIDA Model

Lecture 30 AIDA model and the 4P’s

Lecture 31 AIDA & Customer Profiles

Lecture 32 A.R.E Model

Lecture 33 A.R.E & the 4P’s

Lecture 34 A.A.R.R.R

Lecture 35 A.A.R.R.R & The OMTM

Lecture 36 A.A.R.R.R - For Which Businesses?

Lecture 37 A.A.R.R.R & The 4P’s

Lecture 38 The Consumer Decision Journey

Lecture 39 CDJ and Market Research

Lecture 40 Experimentation Models

Lecture 41 Testing with Feedback Loops

Lecture 42 Testing the 4P’s

Lecture 43 Tools for Testing

Lecture 44 Growth Loops

Lecture 45 Growth Loops: Tik Tok

Lecture 46 Growth Loops: Survey Monkey

Lecture 47 Growth Loops: Other Examples

Lecture 48 Growth Loops Motivators

Lecture 49 Growth Loops: Beyond Referral Models

Lecture 50 Growth Loops For Your Business

Section 5: Marketing Gurus Today

Lecture 51 Modern Marketing Gurus

Lecture 52 Gary Vaynerchuk

Lecture 53 Simon Sinek

Lecture 54 Seth Godin

Lecture 55 Rand Fishkin on Flywheels

Lecture 56 Marketing Guru Takeaways

Lecture 57 Course Conclusion & Model Recap

Digital Marketers,Marketing Students,Business Owners