Marketing Research: Support Your Marketing Decisions

Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research.

What you'll learn
Ten steps process to Market Research
Learn to do a MR brief
Design effective questionnaires
Learn research metodologies
Discover the role of data
Requirements
General marketing or business knowledge
Description
++NOW UPDATED WITH DIGITAL MARKETING RESEARCH SOLD SEPARATELY FOR EXTRA $67++SECTION 7 COMPLETE SLIDES SETS FOR MARKETING RESEARCH AND DIGITAL MARKETING RESEARCH - OVER 350 PAGES OF AWESOME VALUE.Want to discover the inner Extra Profit in any Business? Then this is the course for you.With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course. The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.DIGITAL MARKETING RESEARCHContinuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.After this course you will be able to answer the following key-questionsIn a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?What Analytics are telling us about how our customer are using your website?Are they concerned about Privacy?What Social Media do they use most and how?Do you understand the Psychology of your customers?Now Digital Marketing Research has made all of this possible without spending a fortune!

Overview

Section 1: What is Marketing Information and Research

Lecture 1 Intro

Lecture 2 What is Marketing Research

Lecture 3 What is Marketing Research - part 2

Section 2: The Marketing Research Process

Lecture 4 The Marketing Research Project

Lecture 5 Ten Steps Research Project

Lecture 6 Ten Steps Research Project - Part 2

Lecture 7 Marketing Research Industry

Lecture 8 Marketing Research Industry - part 2

Lecture 9 The Research Brief

Lecture 10 The Research Brief - part 2

Lecture 11 The Research Brief - part 3

Lecture 12 Sampling

Lecture 13 Sampling - part 2

Section 3: Questionnaires and Research Methodologies

Lecture 14 Designing Questionnaires

Lecture 15 Designing Questionnaires - part 2

Lecture 16 Designing Questionnaires - part 3

Lecture 17 Designing Questionnaires - part 4

Lecture 18 Research methodologies - Secondary research - Part 1

Lecture 19 Research methodologies - Secondary research - Part 2

Lecture 20 Research methodologies - Secondary research - Part 3

Lecture 21 Research methodologies - Secondary research - Part 4

Lecture 22 The marketing information system - Part 1

Lecture 23 The marketing information system - Part 2

Lecture 24 The marketing information system - Part 3

Section 4: Data Analysis

Lecture 25 Qualitative data - Part 1

Lecture 26 Qualitative data - Part 2

Lecture 27 Quantitative data - Part 1

Lecture 28 Quantitative data - Part 2

Lecture 29 Data analysis - Part 1

Lecture 30 Data analysis - Part 2

Lecture 31 The role of data and databases - Part 1

Lecture 32 The role of data and databases - Part 2

Lecture 33 The role of data and databases - Part 3

Section 5: Presenting Findings and Conclusions

Lecture 34 Presenting research findings - Part 1

Lecture 35 Presenting research findings - Part 2

Lecture 36 Marketing information and research - Checklist - part 1

Lecture 37 Marketing information and research - Checklist - part 2

Section 6: Digital Marketing Research

Lecture 38 Intro & History

Lecture 39 The Customer is in Charge: Find How

Lecture 40 Multi-Device and Multi-Tasking Research

Lecture 41 Understand Your Customer Buying Process

Lecture 42 Understand Your Customer Research

Lecture 43 Other Types of Web Testing

Lecture 44 Who applies it & Summary

Section 7: Resources

Lecture 45 Slides For Marketing Research for Profit

Lecture 46 Slides for Digital Marketing Research

Marketing Professionals,Business Ownwers,Start- Up,Professional Marketing Students