Marketing Psychology And Consumer Behavior

Apply consumer behaviour, marketing psychology and behavior economics to skyrocket the rate of sales and conversions.

What you'll learn
Get a firm grasp of psychological principles that drive purchase decisions.
Learn how to develop effective and highly profitable marketing strategies.
An identical offer made in a different way, following behavioural psychology principles, can bring you multiplied returns.
Easy and straight-forward learning process.
Bonus content: Money making terms.
Learn a plethora of psychologically-based observations to employ.
Many examples to choose from.
Identify patterns in consumer behaviour.
Understand how consumers make purchase decisions.
Be able to adjust your marketing strategy to get the best results and avoid mistakes.
Get the tools to develop your own creative marketing strategies.
The more you understand human psychology the more creative and effective strategies they will be able to develop.
Requirements
A will to develop effective and creative marketing strategies.
Description
A key component in becoming successful in marketing is understanding psychology. The more you know about it the better. You must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. There are many psychologically-based observations about consumer behaviour that are commonly used in marketing. Some people know them by instinct, others learn them by experience.This course will help you get a firm grasp of them and teach you how to use them to your advantage. By the end of this course, you'll be able to: • Identify patterns in consumer behaviour.• Understand how they affect purchase decisions. • And adjust your marketing strategy accordingly, to get the best results and avoid mistakes. The psychological principle you will learn can be applied to your:• Content• Pricing• And sales strategy.Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them. The more you understand consumer psychology the more creative and effective strategies they will be able to develop. In this course we will learn the best methods to increase sales. These things are very important. An identical offer made in a different way may bring multiplied returns.Marketing psychology isn’t just a nice thing to know, it is essential, if you want to develop effective and highly profitable marketing strategies. Enrol now to get started!

Overview

Section 1: Marketing Psychology and Cognitive biases

Lecture 1 Reciprocity - How to increase sales by evoking the instinct of reciprocity

Lecture 2 Priming - How to influence unconscious buying decisions

Lecture 3 Scarcity - How to boost sales by making your products scarce

Lecture 4 Loss Aversion - How to make customers unwilling to let go of your products

Lecture 5 Social Proof - How to boost the sales of your products by utilizing opinions

Lecture 6 Decision Fatigue - Why and how to offer the right amount of product options

Lecture 7 Confirmation Bias - Why first impressions count and how to influence them

Lecture 8 Cognitive Fluency - How to create a sense of familiarity to entice customers

Section 2: Marketing Psychology and Pricing

Lecture 9 How does price affect purchase decisions and the consumer's experience

Lecture 10 Decoy Effect - How to sell products at higher prices

Lecture 11 Anchoring - How to make your product prices look like a bargain

Section 3: Bonus: Marketing Psychology and Good Terms

Lecture 12 Free - Why and how to use this powerful term

Lecture 13 New - Why and how to use this potent term

Section 4: Conclusion

Lecture 14 Conclusion

Anyone interested in learning about human behaviour and how it leads to purchase decisions.