Marketing Psychology 4.0

Marketing Pyschology - Psychometric Profiling of Customer Bases

What you'll learn

Understanding Marketing Challenges that include also people's psychology

The difference between consciousness and unconsciousness

Who is able to apply Psychometric Profiling?

Use a scientifically proven psychological model combined with Neuromarketing to escalate your business using Psychometric Profiling.

What the difference of this new psychological model is in comparison to other existing models and segmentations in the market

Learn how big companies are using Psychometric Profiling to increase massively their Direct Marketing Activities.

Use Profiling strategies that trigger an irresistible desire for your brand and product in your customer’s mind within your marketing activities.

4 Top Rules of Psychometric Profiling to Boost your Marketing Effectiveness.

How you can predict product preferences and advertisement preferences of customers by implementing Psychometric Profiling

Ethical and legal perspective on Psychometric Profiling

Current challenges in Marketing

Existing segmentation approaches and their limitations

A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)

Why this new approach performs better than other segmentations

Concrete examples from empirical research and market cases in marketing mix

Requirements

Knowledge in Marketing Management and CRM would be of advantage, but everyone is invited to understand the next generation of Marketing Psychology

Psychological knowledge in combination with Neuromarketing and Behavioral Economics-Know-how is needed

Description

Welcome to the “Marketing Psychology 4.0 Psychometric Profiling of Customer Bases“ Masterclass where you will learn how to use psychometric profiling to create an irresistible desire for your brand and products in your customer's mind.And we are here to teach you and help you implement the 4 Top Rules of Psychometric Profiling that will take your business and your results to the next level.By the end of the course, you will use the same psychometric profiling strategies that big companies use to increase massively their impact in Direct Marketing Campaigns.This course will cover everything you need to know to understand the mechanism of Psychometric Profiling in your customer base, what it takes to implement it and which impact you can generate. For a concrete implementation, you will need support. Brandmind will support you in any way needed (www.brandmind dot ch/contact).You will learn:​​What are the current challenges in Marketing in terms of effectiveness?Introduction/reminder of existing segmentation approaches and their limitationsA new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)Why this new approach performs better than other existing segmentations (up to 50% KPI-Funnel-Uplift and triple Conversion Rates)Top 4 Rules for a successful psychometric profiling approachConcrete examples from empirical research and market cases in the marketing mixYour competitors will be lost trying to figure out what makes your marketing irresistible. And unless they have access to this course, they will never know the recipe you follow to make your clients emotionally bound to your brand/products and services.We designed this course for anyone who wants to use scientifically proven strategies to escalate your business using Psychometric Profiling / Neuromarketing.Who is instructor?Christina Hoffmann - Founder and CEO BRANDMIND, former Head of Marketing in Corporate Institutions, focusing on Psychometric Profiling. Helping companies to achieve the next level marketingmix. Besides that, Christina teaches in various universities of applied sciences in Switzerland.Enroll now, and let's start taking your business to the next level with Psychometric Profiling!

Overview

Section 1: Challenges in Marketing

Lecture 1 Introduction

Lecture 2 Challenges in Marketing - Part 1

Lecture 3 Challenges in Marketing - Part 2

Lecture 4 Consciousness vs Unconsciousness

Section 2: Chapter 2

Lecture 5 Roots of Empirical Research

Lecture 6 Psychological model Aspects

Lecture 7 Advertisement and Product preferences

Lecture 8 Psychological Test

Section 3: Chapter 3

Lecture 9 Overview of Segmentation

Lecture 10 Market Research & Neuromarketing

Lecture 11 Behavioural and B2B Segmentation

Lecture 12 Less standard segmentations

Lecture 13 Criteria for valid segmentations

Lecture 14 Summary Comparison

Section 4: Chapter 4

Lecture 15 Introduction

Lecture 16 Who can apply for it?

Lecture 17 Data requirements

Lecture 18 Examples of Product Profiling

Lecture 19 Process Profiling

Lecture 20 Deep Dive Automotive

Lecture 21 Results Product Profiling Automative

Lecture 22 CRM Communication

Lecture 23 How should an ideal segmentation look like

Lecture 24 Top 4 Rules (Important)

Lecture 25 Ethical Approach

Lecture 26 Legal Perspective

Lecture 27 Thank you

CRM Marketing Manager,B2C & B2B Direct Marketing Manager,Ads Campaign managers,User experience and design professionals,For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business