Marketing Management: Market Research: Deliver Valuable Customer Insights for your Business

How To Deliver valuable Customer Insights for your Business.
Compose a professionally packaged research plan or proposal, Analyze focus group data and create a focus group report following common business practices in qualitative market research, Design an effective questionnaire and launch your survey to the target audience, Analyze survey results, perform basic calculations, synthesize research findings and develop and deliver insights

Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher.

Initiate Research with the Research Proposal
In the first chapters, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research and to focus on an actual research plan or proposal for your peer review project. You will also be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.

Explore Qualitative Research
You will go in-depth with qualitative market research methods, from design to implementation to analysis. You will learn to define qualitative research and how it differs from quantitative research. You will explore the various qualitative research methods and evaluate when and how to use them for your research project. Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group.

Explore Quantitative Research
You will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Learn to assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Design, test, and implement a survey by identifying the target audience and maximizing response rates. Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem.

Learn how to Deliver Insights
You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision? You will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. You will choose the most effective analytical method for delivering your insights and the best presentation method for your given audience. You will incorporate data visualization best practices and use tips and tricks when presenting to your various levels of decision makers and stakeholders.