Marketing A Private Therapy Or Coaching Practice

A Practical Guide to Marketing A Private Coaching or Therapy Practice

What you'll learn

The principles and tasks of marketing a private therapy or coaching practice

Understand the basics of marketing

The types of marketing available to a private practitioner

The potential pitfalls when starting out

Understand the most important mind set shift required to succeed in self-employed practice

Requirements

You should be able to use a pc at beginner level

You should have started or intend to start a private practice in the near future.

You should be looking to bring private clients into your practice

Description

Are you thinking of marketing your private therapy or coaching practice? Maybe you are struggling to know how to go about it? You are probably excited about using your skills to help those who need you, but, how do you find them?Like acquiring any role, marketing a small professional practice is a multi-layered process. There is information you need to know, skills you need to learn, action you need to take, and of course, handling the emotional impact of all of that. There is no right and wrong way to do it, no clear path you can take that will be right for everyone. Each person’s journey is unique to them, and there are many routes. There is a dizzying amount of information about marketing small business out there, but much of it is irrelevant to the practice of therapy and coaching.Who is this workshop for?This workshop provides information and support to therapists and coaches who wish to market and develop their private therapy or coaching practice, whether part or full time. Course content includes:We will explore the nature of marketing, and the various types available. You can begin to identify your preferred clients and the channels through which to attract them. We will also explore some of the practical issues you may need to address, such as making a plan and a budget. At each stage we will also look at the challenges and dilemmas you will meet along the way.

Overview

Section 1: What is Marketing?

Lecture 1 Introduction to Marketing (Video)

Lecture 2 Introduction to Marketing

Lecture 3 SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)

Section 2: What is Marketing?

Lecture 4 What is Marketing? (Video)

Lecture 5 The Term Marketing

Lecture 6 Elevator Pitches

Section 3: What am I Marketing?

Lecture 7 What Am I Marketing? (Video)

Lecture 8 What Am I Marketing?

Lecture 9 What is my Price? (Video)

Lecture 10 What is my Price?

Lecture 11 What is my price? Exercise

Section 4: Who am I Marketing to?

Lecture 12 Who is my Client? (Video)

Lecture 13 Who am I Marketing to?

Section 5: Marketing Plan and Budget

Lecture 14 Marketing Plan and Budget (Video)

Lecture 15 Marketing Plan and Budget

Section 6: How Will I Market?

Lecture 16 How Will I Market (Video)

Lecture 17 How Will I Market?

Lecture 18 Types of Marketing (Video)

Lecture 19 Types of Marketing

Lecture 20 Which Channel is Right for You? [Part 1] (Video)

Lecture 21 Which Channels are Available? [Part 1]

Lecture 22 Which Channel is Right for You? [Part 2] (Video)

Lecture 23 Which Channels are Available? [Part 2]

Lecture 24 Online Marketing (Video)

Lecture 25 Online Marketing

Section 7: The Internal Journey

Lecture 26 The Internal Journey (Video)

Lecture 27 The Internal Journey

Lecture 28 Visualisation Exercise (Video)

Lecture 29 Visualisation Exercise

Section 8: Common Mistakes

Lecture 30 Common Mistakes (Video)

Lecture 31 Common Mistakes

Section 9: Lessons Learned

Lecture 32 Lessons Learned (Video)

Lecture 33 Lessons Learned

Section 10: Conclusion

Lecture 34 Conclusion (Video)

Lecture 35 Conclusion

This course is for nearly or newly qualified therapists or helping professionals who want to market their private practice,Therapists wanting to learn about marketing a private practice