Marketing - A Beginners Guide

The participant gets a good knowledge of how to market a product/brand using various tools.

What you'll learn
The marketing training helps to understand the types of customers and their mindsets, it helps to create an effective strategy for promoting a products
This training will help any marketing professional to design and implement an effective marketing strategy for their organization.
The goal for marketing training is to upskill the marketing skills of a marketing professional and to make them learn and understand the marketing concepts
Learn to strategies the marketing campaign for the better and improved business results
Requirements
Not everyone would be interested to do this comprehensive marketing course because maybe you’re from a different background and that’s completely okay. But until and unless you’ve interest and commitment to do this course and apply what you learn, this Marketing certification would be of no value to you.
Description
This course deals with everything in marketing. It talks about history, aspects, all Ps of marketing. It discusses in details the impact of Price, Promotion, product, Place, Process, People, Physical Evidence. We have also added a new P to it. That is productivity. This course starts with a detailed study on service sector. You will get to know every aspects of service sector. Different types of services and how different parameters affects the performance in Marketing Training. Take this course and become awesome in marketing.This Training is ideal for All marketing professionals and students, media and advertising professionals and enthusiasts, entrepreneurs and brand managers of companies and students. The participant gets a good knowledge of how to market a product/brand using various tools.The participant also gets a basic understanding of how advertising works and also what are the available options if he/she wants to promote his/her company/brand/product, etc. It also acts as a base for any student aspiring to get in media marketing or advertising.The goal for marketing training is to upskill the marketing skills of a marketing professional and to make them learn and understand the marketing concepts helping them to strategies the marketing campaign for the better and improved business results. Marketing is extremely essential for any organization or business to create awareness about their products and services, to grab the attention of the consumers to enhance sales and generate revenue. The marketing training helps the professional to build drafts and strategies for promoting the business’s products and services.

Overview

Section 1: Introduction

Lecture 1 Course Introduction

Lecture 2 Introduction to Marketing Universe

Lecture 3 Definition

Section 2: Concept

Lecture 4 Concept

Lecture 5 Concept Continue

Lecture 6 History of Marketing Practice and Thought

Lecture 7 Across the Ages

Lecture 8 Across the Ages Continue

Section 3: Orientation

Lecture 9 Marketing Orientation

Lecture 10 Marketing Orientation Continue

Lecture 11 Periodization's

Lecture 12 Critical Developments Marketing Practice

Lecture 13 History of Marketing Thought

Lecture 14 Dominant Schools of Marketing Thought

Section 4: Marketing Mix

Lecture 15 Marketing Mix

Lecture 16 Marketing Mix Continue

Lecture 17 Digital Marketing Mix

Section 5: Marketing Environment

Lecture 18 Marketing Environment Introduction

Lecture 19 Micro Environment

Lecture 20 Macro Environment

Lecture 21 Environmental Scanning

Section 6: Marketing Research and Segmentation

Lecture 22 Marketing Research Part 1

Lecture 23 Marketing Research Part 2

Lecture 24 Marketing Research Part 3

Lecture 25 Market Segmentation

Lecture 26 Market Segmentation Continue

Lecture 27 Market Segmentation History

Lecture 28 Market Segmentation Strategy

Lecture 29 Target Markets Selection

Lecture 30 Marketing Communication

Section 7: Marketing Planning

Lecture 31 Marketing Planning

Lecture 32 Marketing Planning Continue

Section 8: Marketing Types

Lecture 33 Marketing Types Part 1

Lecture 34 Marketing Types Part 2

Lecture 35 Marketing Types Part 3

Lecture 36 Marketing Types Part 4

Section 9: Marketing Strategy

Lecture 37 Marketing Brand Biosphere

Lecture 38 Marketing Strategy

Lecture 39 Strategic Marketing

Lecture 40 Strategic Marketing Continue

Section 10: Marketing Plan

Lecture 41 Marketing Plan Introduction

Lecture 42 Marketing Plan Objectives

Lecture 43 Situational Analysis External

Lecture 44 Situational Analysis Internal

Lecture 45 Analysis and Forecasting

Lecture 46 Marketing Strategy Product

Lecture 47 Market Strategy Price

Lecture 48 Marketing Strategy Segmentation

Lecture 49 Marketing Strategy Promotion

Lecture 50 Marketing Strategy L and SCM

Lecture 51 Implementation Matrix

Lecture 52 Output and Performance

Lecture 53 Performance Analysis

Lecture 54 Utility and ROMI

Lecture 55 Marketing Effectiveness

Lecture 56 The Future of Marketing

This Marketing certification is perfect for those who would like to take up marketing as their profession. And even if you have done your graduation in any other domain and you want to pursue marketing as your career, this course will help you get your foundation right. Professionals: If you’re in marketing or want to be a marketer, this course can change your life. Just take one module at a time, go through them, and practice as you complete each module. And then apply what you learn in a real-life scenario and you would be good to go.