Marketing Foundations
Marketing Foundations
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 49m | 287 MB
Instructor: Drew Boyd
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 49m | 287 MB
Instructor: Drew Boyd
Marketing is a high-stakes game. Whether you're starting your career or trying to sharpen your skills for the next campaign, you need a strong foundation to move forward. This course teaches the fundamentals elements of any successful marketing endeavor. Instructor Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; and creating tactical programs that link your strategy to real-world campaigns. Plus, get tips for organizing an effective cross-functional team, getting buy-in throughout an organization, and measuring your results.
Topics include:
Assembling your team
Creating the marketing plan
Analyzing your business
Researching the competition
Segmenting and targeting customers
Creating products and services
Setting prices
Sending your promotional message
Measuring results
Marketing Foundations
