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    3. Marketing Foundations: Customer Segmentation

    Marketing Foundations: Customer Segmentation

    Posted By: Landau17
    Date: 1 Oct 2017 23:47:16
    Marketing Foundations: Customer Segmentation

    Marketing Foundations: Customer Segmentation
    MP4 | Video: 720p | Duration: 1:15:00 | English | Subtitles: VTT | 1427.4 MB



    Learn how to group your customers into market segments to better understand what they really want. In this course, chief marketing officer Doug Ladd explains the basics of customer segmentation. He describes segmentation based on geography, demographics, culture, behavior, and psychographics. He also shows where to look for this information, how to analyze it, and how to develop model customer personas that can help in product development, service level planning, and more.

    Topics include:
    • Segmenting by location
    • Segmenting by demographics
    • Segmenting by usage or other behavior
    • Why segmenting is important
    • Creating and using customer personas
    UPWARDS