Market Research - Fundamentals With Case Studies

Fundamentals of Market Research, Research methodology, marketing research and international markets, consumer behavior

What you'll learn
This course starts from the very basics of Market Research and explains to you the various scientific methods in which you can carry the research.
It provides you with the knowledge which you can apply outside to any data for any market as it covers both the domestic & international market.
This provides the learner with the most relevant techniques used in the real world by data analysts of companies around the world.
Hence, you learn conjoint analysis with the perspective of market research using sophisticated statistical tools like Excel to analyze data.
Requirements
Analytical mind – One needs to have the ability to collect and analyze information, solve problems, and make decisions. Passion to learn – To go through any course for a good amount of time one needs to be driven with a passion to pursue it so their attention is undivided and they can enjoy the learning process without losing interest. A computer with an internet connection – so one can access the course from anywhere and anytime as suited to them.
Description
What is Market Research?Market Research is an activity to gather information and collect data to cater in a better way to the customer’s needs and requirements. It is an essential field that is used in many industries around the world.With the enormous amount of data that we deal today in the market as in industries, government organizations, social media platforms, etc., it would be a plus point if one can develop the skill to sift through it all to provide significant insights and accordingly improve one’s market strategy to cater in a better and more fulfilling way to the targeted consumers.Which Skills will you learn in this Market Research Course?Market Research & Research Methodology – This course starts from the very basics of Market Research and explains to you the various scientific methods in which you can carry the research. Hence, it provides you with the knowledge which you can apply outside to any data for any market as it covers both the domestic & international market.Conjoint Analysis – This provides the learner with the most relevant techniques used in the real world by data analysts of companies around the world. Hence, you learn conjoint analysis with the perspective of market research using sophisticated statistical tools like Excel to analyze data.Rural Marketing – You will learn to critically analyze the market opportunities, consumer trends and patterns and development of better marketing strategies for the rural areas and how to overcome the specific challenges related to rural marketing.Consumer Behavior – Consumer is a very essential part of any market so by studying consumer behavior one can devise a better plan for building an effective marketing strategy for the targeted consumers

Overview

Section 1: Market Research Case Study #1

Lecture 1 Case Study Introduction

Lecture 2 Market Research Definition

Lecture 3 Company Overview

Lecture 4 Company Vision and Mission Statement

Lecture 5 Company IRIC Mileposts

Lecture 6 Company Business Verticals

Lecture 7 Objective

Lecture 8 Key Observations

Lecture 9 Market Research Strategy

Lecture 10 PMRE Geo Assessment Profile

Lecture 11 Market Research Audit

Lecture 12 PMRE Pestle Analysis

Lecture 13 PMRE Market Analysis

Lecture 14 SWOT Analysis

Lecture 15 Market Research Architecture

Lecture 16 Market Research Process

Lecture 17 Report Structure and Contents

Lecture 18 Evaluation and Course Correction

Lecture 19 Objective Realization and Impact Analysis

Section 2: Market Research Case Study #2

Lecture 20 Intro to Case Study 2

Lecture 21 Definition

Lecture 22 Company Overview

Lecture 23 Company Vision and Mission Statement

Lecture 24 IRIC Mileposts

Lecture 25 Company Product Portfolio

Lecture 26 Company Financial Performance

Lecture 27 Objective

Lecture 28 Key Observations

Lecture 29 Market Research Strategy

Lecture 30 Pre Market Research Ethos

Lecture 31 Geo Assessment Profile

Lecture 32 Market Research Audit

Lecture 33 PESTLE Analysis

Lecture 34 Market Analysis

Lecture 35 Market Segmentation

Lecture 36 Market Segmentation Continue

Lecture 37 SWOT Analysis

Lecture 38 Market REsearch Architecture

Lecture 39 Market Research Process

Lecture 40 Market Research Process Continue

Lecture 41 Report Structure and Course Contents

Lecture 42 Evaluation and Course Correction

Lecture 43 Objective Realization and Impact Analysis

Students: Any student who is willing to learn about Market Research and apply the skills gained can do this Market Research course provided that they meet the required and mentioned degrees as per the course. Professionals: For professionals who want to improve and work upon their market strategies or are willing to land jobs in Market Research fields. It will be helpful to someone new to this concept as well as someone who has a good understanding of the market and its aspects. Market Research Analysts: It is very helpful for Market Research Analysts to improve their understanding of the various market research methods and how to practically apply them. It provides them with various scientific methods to conduct market research and also introduces them to sophisticated statistical tools like Excel to analyze data.