Market Research: A-Z Fundamentals With Case Studies

Learn Market Sizing & Forecasting, Survey Design, Customer & Competitor Analysis to become a PRO Market Research Analyst

What you'll learn
Master the complete step-by-step process of conducting Market Research through Case Studies to gain Practical and Usable Skills
Study the types of Market Research (Primary & Secondary), Data Sources, Tools, Research Methodologies and Applications
Obtain in-depth knowledge and importance of Market Research as a function
Go from a beginner to a PRO Market Research Analyst
Learn how to conduct Market Sizing, Forecasting and Data Analysis
Study how to analyse Competitive Landscape and identify Trends, Patterns & Market Dynamics
Study how to identify Customers’ Needs & Wants, Pain-points and understand their product or service Usage Experiences
Understand what not to do while conducting Market Research
Learn how to derive Insights & Inferences and draft appropriate Recommendations
Practically master the entire Market Research process from defining the Objectives and Scope, to delivering accurate and relevant Solutions
Requirements
Basic MS Excel
Description
Welcome to the Market Research: A-Z Fundamentals with Case Studies, a comprehensive course to help you learn everything under Market Research to become a PRO Market Research Analyst. This course will enable you with practical and usable skills & techniques required to master this field, irrespective of your experience. If you are looking to learn MR as a function, to upskill yourself with this in-demand skill or even to make a career in this field to solve actual business problems, then you are in the right place !In this course, we'll take you step-by-step through the complete Market Research process using engaging video tutorials and teach you everything you need to know to succeed as a Market Research Analyst. You will be able to understand market research as a function in its entirety, through well-designed case studies.We have included short demos and have designed the case studies to actually depict how Market Research is conducted in the real world. We have performed the operations under Data Collection, Data Analysis, Derived and validated Inferences, Visualised and created the final Market Research Report to be presented.In today’s ever-changing business environment, making data-driven decisions has become imperative for an organisation’s success. Knowledge about the markets, products & services, customers, competitors, industry, regional regulations, and the overall external environment is vital for any business. Market research is the key to unlock such insights. Being equipped with the fundamental knowledge and skills about market research is rapidly becoming crucial for many functions in an organisation, and it is definitely not limited only to the research analysts or consultants.We have created this course by collating our knowledge, experience, skills, techniques, and expertise in the market research, consulting, and strategy domains. We have also included practical and reliable techniques by considering the issues, challenges, and roadblocks faced by analysts, to make the entire process more efficient for you.With this course of 30+ lectures and over 4.5 hours of on-demand video training, we will teach all that you need to know to become a well-equipped market researcher or an analyst. The course will help you to solve actual business problems and make an impact by recommending solutions and formulating appropriate business strategies.But it is not limited just to theory. You will be able to practically master the entire process of conducting market research, right from defining the objectives and scope, to delivering accurate and relevant solutions, through case studies.Here, we will cover everything from the fundamentals and concepts to formulating recommendations, including:In-depth knowledge and importance of market research as a functionWhat is market research, Why is it important, and Who should be doing it?Key mistakes to avoid while conducting market researchTypes of market research (primary and secondary) and its applicationsSurvey design and analysisData sources and Tools that enable world-class market researchCase studies to master the entire process of conducting market research in the real worldThe case studies systematically elaborate on:Understanding the client/company's Business ProblemFormulating Objectives for the research study and defining the ScopeDetermining and using appropriate Research MethodologiesCollecting necessary data through Primary and Secondary sourcesAnalysing the data and deriving InferencesValidating the Inferences by industry experts or SMEsVisualising and Presenting the data, insights, and inferencesDrafting the final Market Research ReportBy the end of this course, you will be fully equipped with the skills and techniques required to undertake actual market research projects and make an impact in your professions.If you are stuck or if you have questions, you can ask them in the Q&A, and the instructor will get back to you. By enrolling in this course, you will get lifetime access to all of its contents. Some reviews from students who have already enrolled: "This is a great course on fundamentals of market researach. The course was very resourceful and informative. It is helpful for beginners as well as experienced professionals. Being a market research professional myself, this course has taught me a lot of new techniques and approaches in market research. Highly recommended!" - Sourabh B. Pawar"This was a great course, nicely created. Case studies were interesting. Delivery of the content was quite good. It was quite engaging. Overall great experience!" - Nilay

Overview

Section 1: Introduction to Market Research

Lecture 1 Introduction to Market Research

Section 2: Market Research: Why

Lecture 2 Need for Market Research

Lecture 3 Key Growth Strategies used by Businesses

Lecture 4 Relation of Market Research to Growth Strategies

Section 3: Market Research: Who

Lecture 5 Who should Conduct Market Research

Section 4: Market Research: Benefits & Mistakes to Avoid

Lecture 6 Benefits of Market Research

Lecture 7 Key Mistakes to be Avoided

Section 5: Market Research: Types and Survey Design

Lecture 8 Types of Market Research

Lecture 9 Types of Market Research - Secondary Research

Lecture 10 Types of Market Research - Primary Research

Lecture 11 Survey Design and Analysis

Section 6: Market Research: Data Sources

Lecture 12 Introduction to Data Sources

Lecture 13 Types of Data Sources - Secondary

Lecture 14 How to carry out Internet (i.e. Google) searches using Boolean Operators

Lecture 15 Types of Data Sources - Primary

Lecture 16 Importance of Data Consistency and Accuracy

Section 7: Market Research: Tools

Lecture 17 Tools used for Market Research

Section 8: Market Research: Complete Process and Case Study 1

Lecture 18 A Quick Recap and Introduction to Case Study 1

Lecture 19 Identify the Business Problem and Define Objectives & Scope

Lecture 20 Research Methodology for Objective 1 (Theory & Application)

Lecture 21 Research Methodology for Objective 2 (Theory & Application)

Lecture 22 Research Methodology for Objective 3 (Theory & Application)

Lecture 23 Data Collection for Objective 1 (Theory & Application)

Lecture 24 Data Collection for Objective 2 (Theory & Application)

Lecture 25 Data Collection for Objective 3 (Theory & Application)

Lecture 26 Data Analysis and Deriving Inferences for Objective 1

Lecture 27 Data Analysis and Deriving Inferences for Objective 2 & 3

Lecture 28 Inference Validation, Visualisation, and Presentation

Lecture 29 Complete Market Research Report of Case Study 1

Section 9: Case Study 2

Lecture 30 Case Study 2

Section 10: Conclusion

Lecture 31 Congratulations

Freshers/Graduates,Research Associates/Analysts/Consultants,Marketing/Product/Account Managers,Business Development/Sales Personnel,Anyone who wants to transition to the market research field,Anyone who wants to learn an in-demand skill