MANAGEMENT OF CHANGE : Manage change inside the organization

The time is of great and rapid transformations. Our every day is incorporated continuously the products of restructuring, the new trends, identities, values, and meanings. Technological developments, whose speed and pace are not always achieved at first, introduce rapidly in our lives the new paradigms, which establish standards different from those that represent references of behavior and that, in the maelstrom of change, were quickly replaced. (VIEIRA; VIEIRA, 2003)<The vast majority of publications and literature on organizational change is initiated by the speed of reports that the social, economic, political, and technological be given at the beginning of this century, describing how companies need to adapt to make front to these changes. Consumers become more demanding, the number of players in the market grows, the life cycle of products decreases, labor requires a new type of treatment, speed becomes paramount. In this context Torna- recurrent news about new companies that are restructured or are going through major changes.The development of innovative technology and the phenomenon of globalization economy have produced a strong impact in the context of business, forcing the companies to permanent changes in their strategies. According to ALBUQUERQUE (1992), this scenario has forced the companies Brazilian to one permanent search for technological and managerial innovations. STREETS (2001) states that any organization that has pretensions of becoming competitive in the market overall should necessarily direct special attention to new forms of management.