Low-Income Consumers as a Source of Innovation

by Aline Krämer (Author)

From the Back Cover
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Contents

Open innovation
Consumer integration into innovation
Base of the pyramid (BoP)
Inclusive Business
Low-income markets in developing and emerging countries

Target Groups
Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility
Executives and consultants in R & D / Product Development, Design and Market Research

About the Author
Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

Content Level » Research
Keywords » Brazil - creative consumers - idea competitions - lead users - low-income markets - user innovation
Related subjects » Management