Logo Design Masterclass: Learn Logo Design And Illustrator

Learn logo design by applying principles and techniques in Adobe Illustrator CC and Dimension CC. For beginners + more.

What you'll learn
Apply the qualities of effective logo design in Adobe Illustrator
Brainstorm logo designs using freewriting, mindmapping, and word association
Sketch logo designs using pen/pencil and paper
Apply logo design principles
Produce quality logo designs
Write logo design creative briefs
Implement what a logo design client wants in a logo design
Find work in logo design by creating a portfolio
Apply effective color in logo design
Use Adobe Illustrator to design, create, and export quality logos in various formats
Use Adobe Dimension to design logo concepts on products and in 3D scenes
Requirements
Students will need pen/pencil and paper for sketching part of the course, and they will need a copy of Adobe Illustrator for the logo design production part of the course. Creative Cloud version is preferred, but previous versions should work for most lessons.
Description
Course updated: Entire section added on using Adobe Dimension to produce a logo concept in a 3D scene for a client.Course updated: New lecture on customizing the toolbar.Would you like to become a professional logo designer and create beautiful, relevant, distinct, and memorable logo designs? Do you want to gain insight into the lucrative and fun industry of logo design? In this value-packed course, you will learn how to become a professional logo designer. Learn about logo design principles by looking at corporate logos and student logos, and then apply those principles in your own logo design work. You'll gain valuable insight into logo design and the logo design industry.This course guides you in the process of brainstorming, sketching, and designing logos after meeting with a client. You will also learn about logo design creative briefs and contracting, as well as the importance of creating a logo design portfolio.You will learn various Illustrator techniques to create high-quality, beautiful logos. After enrolling, you can post your work to the discussion board for critique as you build your logo design portfolio. Gain valuable insight on logo design and Illustrator by learning from Chad Neuman, PhD, who has:Worked at an award-winning advertising design firm using Illustrator. Taught logo design and Illustrator at the university level.Done freelance graphic design work for about 20 years.Was previously managing editor at two graphic design magazines, one of which focused on Illustrator.This course has manually added closed captions for most sections (instead of only auto-generated).Master logo design today to start building your portfolio and client list. Design your own logos for your brand or for others. Apply relevant color, typography, and design principles to create an awe-inspiring and distinct logo design portfolio. Become a logo design rockstar!Be sure to check out the promo video and remember that this course features a 30-day money back guarantee if you're not satisfied with it after enrolling. See you in the course!

Overview

Section 1: The Exciting and Creative World of Logo Design

Lecture 1 Logo Design and Illustrator Course Overview

Lecture 2 How to Get Adobe Illustrator

Lecture 3 Example Effective Logos and Preview Practice Techniques

Lecture 4 Qualities of an Effective Logo

Lecture 5 [ACTIVITY] Documenting and Critiquing Logos

Lecture 6 Join Our Facebook Group and Community for Logo Design Feedback and Critique!

Section 2: Discussing and Contracting a Logo with a Client and Conducting Research

Lecture 7 Discussion and Research in Logo Design

Lecture 8 Know the Client and Audience

Lecture 9 Conduct Field Research and Gain Insight

Lecture 10 Learn from Customers: Interviewing and Focus Groups

Lecture 11 Example Questions to Ask During Interview or Focus Group

Lecture 12 Discussion with Client for Logo Design

Lecture 13 Example Questions to Ask Client

Lecture 14 Competitive Research

Lecture 15 Why Logo Designers and Clients Need a Design Brief

Lecture 16 The Client Brief for Logo

Lecture 17 How Much Should You Charge for Logo Design?

Lecture 18 Logo Design Contracts: Getting Paid and Example Contract

Lecture 19 Another Helpful Way to Create Logo Design Contract!

Section 3: Brainstorming and Formulating Logo Ideas

Lecture 20 Brainstorming and Formulating Logo Ideas

Lecture 21 How to Screenshot Inspiration

Lecture 22 Mind Mapping, Freewriting, and Word Association

Lecture 23 Sketching Logo Ideas in Thumbnails

Lecture 24 Sketching a Monogram Logo

Lecture 25 Using Letters as Shapes

Lecture 26 Simplifying Objects as Shapes

Lecture 27 [ACTIVITY] Sketch and Scan Critique

Section 4: Getting Started in Illustrator

Lecture 28 Versions of Creative Cloud, Toolbar Customization, and Mac vs. PC

Lecture 29 Overview of Illustrator

Lecture 30 Download Support Files for Illustrator Lessons

Lecture 31 Common Illustrator Keyboard Shortcuts

Lecture 32 Panels and Workspaces

Lecture 33 Navigating and Zooming

Lecture 34 Creating New Documents

Lecture 35 Working with Multiple Documents

Lecture 36 Guides and Grids

Lecture 37 Understanding Paths and Points

Lecture 38 Fills and Strokes

Lecture 39 Selection, Direct Selection, and Isolation Mode

Section 5: Drawing and Editing Shapes in Illustrator

Lecture 40 Using the Pen Tool

Lecture 41 Using the Curvature Tool

Lecture 42 Using the Line Tools

Lecture 43 Using the Shape Tools

Lecture 44 Using the Brush Tools

Lecture 45 Using the Pencil Tools

Lecture 46 [ACTIVITY] Trace and Stylize a City Landscape

Section 6: Working with Text in Illustrator

Lecture 47 Using the Type Tool

Lecture 48 Type on a Path

Lecture 49 Applying Character and Paragraph Settings

Lecture 50 Outlining Text

Lecture 51 [ACTIVITY] Create a Stylized Logo Practice

Section 7: Using the Tools in Illustrator

Lecture 52 Using the Magic Wand and Lasso Tools

Lecture 53 Using the Eraser Tools

Lecture 54 Using the Rotate and Reflect Tools

Lecture 55 Using the Scale Tool

Lecture 56 Using the Width Tools

Lecture 57 Using the Free Transform Tool

Lecture 58 Applying Gradients

Lecture 59 Using the Eyedropper Tool

Lecture 60 Using the Blend Tool

Lecture 61 [ACTIVITY] Vector Art Practice

Section 8: Mastering Illustrator Workflows and Functions

Lecture 62 Using the Appearance Panel

Lecture 63 Stylizing Shapes

Lecture 64 Envelope Distort and Warp Effects

Lecture 65 Using the Transform Each Technique for Patterns

Lecture 66 Using the Pathfinder Panel

Lecture 67 [ACTIVITY] Warped Text on Radial Pattern

Section 9: Printing, Saving, and Exporting in Illustrator

Lecture 68 Saving, Exporting, and Packaging Files in Illustrator

Lecture 69 Printing in Illustrator

Section 10: Creating and Finalizing a Logo for a Client in Illustrator

Lecture 70 Design of Client Logo, Part 1: Drawing from Scanned Sketch

Lecture 71 Design of Client Logo, Part 2: Sketching a Monogram Logo in Illustrator

Lecture 72 Design of Client Logo, Part 3: Applying Color to Logos

Lecture 73 Edits of Logos and Finalization

Lecture 74 What Files to Send to Your Logo Design Client

Lecture 75 Sample Logo Design Invoice

Section 11: How to Find Logo Design Clients and Build Your Portfolio

Lecture 76 How to Find New Logo Design Clients

Lecture 77 Logo Design Business: Traditional Clients vs. Third-Party Sites

Lecture 78 Another Fun Way to Build Your Logo Design Portfolio!

Section 12: Even More Ways to Create Impactful Logos in Illustrator

Lecture 79 Designing Logos in Illustrator: More Logo Design Techniques

Lecture 80 [ACTIVITY] Negative Space in Logo Design with Illustrator

Lecture 81 [ACTIVITY] Using Photoshop Custom Shapes in Illustrator

Lecture 82 [ACTIVITY] Freeform Shapes in Logos

Lecture 83 [ACTIVITY] Drawing over a Photo for a Logo Design

Lecture 84 [ACTIVITY] Creating and Using a Custom Brush in a Logo

Lecture 85 [ACTIVITY] Using Shape Builder and Live Paint Bucket Tools for Logos

Section 13: Presenting Logos to Clients in Adobe Dimension and More

Lecture 86 Section Introduction - Using Adobe Dimension to Present Logo Concepts to Clients

Lecture 87 Installing Adobe Dimension

Lecture 88 Adobe Dimension System Requirements and Project Support Files

Lecture 89 Adobe Dimension Workspace and Tools Introduction

Lecture 90 Adding and Customizing a 3D Model

Lecture 91 Applying and Customizing a Material on a 3D Model

Lecture 92 Applying Graphics to a 3D Model Product

Lecture 93 Applying a Logo Graphic to a 3D Model

Lecture 94 Adjusting Cameras and Adding Camera Bookmarks

Lecture 95 Adding Lighting Schemes and Adjusting Lighting

Lecture 96 Rendering to PNG or PSD Images for Logo Presentation

Lecture 97 Edits of Logo Presentation in Photoshop

Section 14: Course Conclusion

Lecture 98 Conclusion: Logo Design and Illustrator

Lecture 99 Bonus: Learn Even More in My Other Courses!

Students who want to learn about logo design and Adobe Illustrator should take this course.,Students who want to produce quality logos by applying effective design principles and best practices should take this course.,This course is meant for people who want to design logos and get paid for it.,This course is intended for people who want to establish or expand their logo design skills.,This course is NOT meant for logo designers who are already experts in logo design and Illustrator.