Linkedin Basics For Freelancers | Master Your Profile

Learn to create a high quality profile, attract your ideal clients, and grow your network in under 60 minutes!

What you'll learn
By the end of this course, students will have a polished profile that helps them stand out from the crowd, connect with others, and maybe even attract clients!
Students will have strategies to help them become known experts in their field on LinkedIn.
Students will also have a strategy and script to help them ask for recommendations stress-free.
Requirements
Students should have a basic LinkedIn profile already created.
Description
A well-crafted LinkedIn profile can be far more powerful than a single resume, cover letter, or website, and we’ll show you how to set up your profile the right way. LinkedIn is incredibly powerful and personal social media tool. I've had great success in both growing my network and attracting clients on LinkedIn, and I will help teach you how to use it in a fun and professional manner. In this fast-paced course, we'll cover the basics of LinkedIn so that by the end, you'll learn: how to set up a complete, all-star profilehow to stand out from the virtual crowdestablish your expertisegrow your network and maybe even pick up a new client or two.  WHAT STUDENTS WILL LEARN:Cover your entire profile from top to bottom so that you get a sense for how important each section is.Set goals that will determine how you should best use LinkedIn. Talk about how to optimize your profile and background pictures so that your profile pops.  Implement strategies to increase your ranking (and searchability) within the platform.Learn strategies to make your summary section shine. Set yourself up as an expert in your industry (and talk about why this strategy is so awesome).Learn about a free tool to automate content (like articles or videos about your niche) and share on LinkedIn daily. Ask for recommendations with a pre-written script, making it easy and stress-free.WHO THIS COURSE IS FOR:This course is geared towards freelancers, but the content is applicable to any industry.This course is for true beginners and is perfect for those who aren't sure how to showcase freelance work on their LinkedIn profile.You'll also get some nifty downloads to help ensure your profile is on fleek (as the kids say). Don't forget to leave a review for this course! We want to ensure that we bring value to students, and the only way to do that is through your feedback and input. WHAT STUDENTS ARE SAYING:"Tips are given step by step for creating an appealing portrait photo, how to become more visible and searchable, dos and don'ts for content creation in each LinkedIn section, references to external resources eg. stock photos and guidance for pre-scheduling content. Thanks, Erin, for presenting them with such great energy!""I love the way Erin has laid out the course content. As I followed along, I stopped and fixed my profile, each step at a time. She's a great teacher and easy to understand. Thank you, Erin.""I wasn't a beginner on LinkedIn when I took up this course, but I was just looking to cross reference the course and see if I missed something! Its a perfect course for anyone starting a new profile on LinkedIn! Gives you great insights into being visible in your industry!""Appreciated the simple strategy of completing my LinkedIn Profile. Working alongside the suggestions helped me finish my profile completely and I feel really good about it. Thank You Erin!"MEET THE INSTRUCTOR:I'm Erin, I've been freelancing since 2012. Several years ago, I decided to get serious about LinkedIn. I learned how to create a perfect profile that attracted my ideal clients, how to network effectively, how to use SEO and rich-keywords to my advantage, and much, much more. My efforts paid off - and I soon began attracting clients who wanted to work with me. I can't wait to teach you how to set up your profile, too!

Overview

Section 1: Introduction

Lecture 1 Introduction to the course.

Section 2: LinkedIn 101: A Look At All the Pieces

Lecture 2 LinkedIn 101 Intro

Lecture 3 All the Pieces of Your LinkedIn Profile

Section 3: LinkedIn Ranking: Why it Matters

Lecture 4 What is All-Star Status and Why Does It Matter?

Section 4: Goals AF

Lecture 5 A Goal Without a Plan is Just A Wish

Section 5: Creating an Awesome Headshot

Lecture 6 Headshot Introduction

Lecture 7 Do's and Don'ts

Lecture 8 Composition

Lecture 9 Equipment

Lecture 10 Uploading Your Headshot to LinkedIn

Section 6: Background Photo

Lecture 11 Background Photo Intro

Lecture 12 How to custom make a background photo online for free.

Section 7: Creating Your Perfect Title

Lecture 13 The Formula For the Perfect Title.

Section 8: How to Write A Perfect Summary

Lecture 14 The Do's and Don'ts of the Summary Section.

Section 9: Articles & Activity

Lecture 15 How to Set Yourself Up As An Expert In Your Niche.

Lecture 16 Automate Your Content to Post Consistently.

Lecture 17 New 2022: Newsletters

Section 10: Experience Section

Lecture 18 What to Include Under Experience

Section 11: Education, Skills, an Endorsements

Lecture 19 What to Include (and Not Include) in Each Section

Section 12: Recommendations

Lecture 20 How to Get Great Recommendations on LinkedIn

Section 13: Accomplishments and Interests

Lecture 21 What to Include under Accomplishments & Interests

Section 14: Be Consistent!

Lecture 22 Why Consistency Matters on LinkedIn.

Section 15: Bonus: 2020 LinkedIn eBook

Lecture 23 Download your eBook

Students who have a LinkedIn profile but aren't sure what to do with it or what the point of it is!,This course is aimed at freelancers, but strategies to create a polished profile can be tailored to any industry.