Lifecycle Marketing Foundations
Lifecycle Marketing Foundations
MP4 | Video: 720p | Duration: 1:02:04 | English | Subtitles: VTT | 352.4 MB
MP4 | Video: 720p | Duration: 1:02:04 | English | Subtitles: VTT | 352.4 MB
Modern marketers work with buyers who have a wealth of information and options at their fingertips at all times. Lifecycle marketing—which forces you to carefully examine each stage of the customer journey—can help you work smarter in this evolving landscape by allowing you to organize behavior in a way that results in profit, customer loyalty, and referrals. In this course, join marketing expert John Jantsch as he goes into the fundamentals of lifecycle marketing. John explains what lifecycle marketing is, and the benefits of using a lifecycle approach. He covers the marketing hourglass framework, demonstrating how to recruit and find customers, serve them effectively, and retain them over time. John also helps you build a custom hourglass for your organization, and see it through the lens of marketing, sales, and service.
Topics include:
- Establishing a lifecycle baseline
- Understanding lifecycle thinking
- Beginning with the end in mind
- The marketing hourglass method
- Mapping the journey's touchpoints
- Setting goals for the journey
- Reverse engineering your marketing hourglass
- Engaging your team in the journey
- Overview of the lifecycle stages
- Using content to guide your journey
- Customer experience in the first 90 days
- Getting customers to re-enter the journey