Licensed Search Engine Marketing Professional Track

Foundations of SEO and SEM with certification from IIDM™

What you'll learn
What is SEO
How to set SEO Goals
How to accomplish SEO Goals
Benefits of SEO
Requirements
Must be able to speak and understand basic English
Description
Welcome to the International Institute of Digital Marketing™ | Lecture 1 Description:The International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.This course consists of;102 Lecture Videos102 Downloadable Lecture DescriptionA total of 102 Lectures37 Assignments to be submitted to IIDM™15 Quizzes123 External ResourcesPractical SEO & SEM applicationPractical Paid & Organic StrategiesLearn to create successful Paid Advertisements on Facebook and Google.You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.SEO & SEM Master I™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.We will teach you;What is SEO & SEM and how to use them effectively to increase the reach of your brand.How to use Google Ads, understand them, and utilize them to their full effectiveness.What display ads are, how to make them, and how to use them most effectivelySEO & SEM Master II™Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to its full potential and how to harvest and use their relevant analytical data.We will teach you;How to use SEO & SEM properly to achieve best results. How to harvest and utilize analytical data gathered from SEO & SEM campaignsSEO & SEM Master III™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and moreHow to make SEO work for your brand through good user experiences and enticing content.How to adapt your existing marketing methods to SEO & SEM for greater reach and best results.IMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion.Contact us here: support@iidm.world

Overview

Section 1: Introduction

Lecture 1 Welcome to the International Institute of Digital Marketing™

Lecture 2 Training Overview

Lecture 3 Register your profile on IIDM™ Website.

Lecture 4 Become an Affiliate with IIDM™.

Lecture 5 Outlines and Objectives

Lecture 6 Introduction to Search Engine Marketing

Section 2: Foundations of SEO

Lecture 7 WEEK 1 - What is Search Engine Marketing (SEM)?

Lecture 8 WEEK 1 - What is Search Engine Optimization (SEO)?

Lecture 9 WEEK 1 - Reading search engine result pages

Lecture 10 WEEK1 - Setting SEO expectations

Lecture 11 WEEK 1 - How SEO affects your business

Lecture 12 WEEK 1 - Why you need a keyword-research plan

Lecture 13 WEEK 1 - How to research keywords

Lecture 14 WEEK 1 - Understanding keyword attributes

Lecture 15 WEEK 1 - Understanding keyword distribution

Lecture 16 WEEK 1 - Majestic Tool

Lecture 17 WEEK 1 - Tools to help you analyze keywords

Lecture 18 WEEK 1 - Ongoing keyword evaluation

Lecture 19 WEEK 2 - Understanding content optimization

Lecture 20 WEEK 2 - Optimizing site structure

Lecture 21 WEEK 2 - Optimizing textual page elements

Lecture 22 WEEK 2 - Optimizing nontext components of a webpage

Lecture 23 WEEK 2 - Optimizing for personalized search

Lecture 24 WEEK 2 - Interpreting the code behind webpages

Lecture 25 WEEK 2 - Understanding how search engines index content

Lecture 26 WEEK 2 - Working with canonical URLs and redirects

Lecture 27 WEEK 2 - Leveraging microformats

Lecture 28 WEEK 2 - Working with server-side factors

Lecture 29 WEEK 2 - Using Google Search Console

Lecture 30 WEEK 2 - Overview of long-term content strategies

Lecture 31 WEEK 2 - Plan a successful content strategy and avoid common mistakes

Lecture 32 WEEK 2 - Understanding different types of content

Lecture 33 WEEK 2 - Getting ideas for content

Lecture 34 WEEK 2 - Working with an editorial calendar

Lecture 35 WEEK 2 - Promote your content with social media

Lecture 36 WEEK 2 - Measuring content performance

Lecture 37 WEEK 3 - Understanding the importance of links

Lecture 38 WEEK 3 - Building internal links

Lecture 39 WEEK 3 - Building external links

Lecture 40 WEEK 3 - Finding link-building opportunities

Lecture 41 WEEK 4 - Measuring SEO performance

Lecture 42 WEEK 4 - Analyzing keywords

Lecture 43 WEEK 4 - Analyzing links

Lecture 44 WEEK 4 - Understanding SEO and ecommerce

Lecture 45 WEEK 4 - Understanding local SEO

Lecture 46 WEEK 4 - Understanding mobile SEO

Lecture 47 WEEK 4 - Facebook Advertisement: SEM For Your Business

Section 3: Local SEO

Lecture 48 WEEK 5 - Understanding general versus local SEO

Lecture 49 WEEK 5 - Anatomy of local search results

Lecture 50 WEEK 5 - Exploring local ranking factors

Lecture 51 WEEK 6 - Identifying keywords for your business

Lecture 52 WEEK 6 - Using online keyword tools

Lecture 53 WEEK 7 - Understanding eligibility to claim a Google My Business profile

Lecture 54 WEEK 7 - Claiming your Google My Business profile

Lecture 55 WEEK 7 - Optimizing your GMB profile

Lecture 56 WEEK 7 - Hyper Boosting your GMB listing

Lecture 57 WEEK 7 - Keeping customers informed during COVID-19

Lecture 58 WEEK 7 - Getting and managing reviews for higher rankings

Lecture 59 WEEK 7 - Setting up a business listing on top citation sites

Lecture 60 WEEK 8 - Creating a holistic page experience for visitors

Lecture 61 WEEK 8 - Technical must-haves for your site

Lecture 62 WEEK 8 - Optimizing your site with tags

Lecture 63 WEEK 8 - Getting local backlinks

Lecture 64 WEEK 8 - Writing website content that addresses searcher intent

Lecture 65 WEEK 8 - Building local authority for your business

Lecture 66 WEEK 8 - Google Advertisement: SEM for Your Business

Section 4: SEO: Keyword Strategy

Lecture 67 WEEK 9 - Keywords: The foundation of digital marketing

Lecture 68 WEEK 9 - Why keywords?

Lecture 69 WEEK 9 - Keywords research shows intent

Lecture 70 WEEK 9 - Keywords provide context

Lecture 71 WEEK 9 - Research the SERPs

Lecture 72 WEEK 9 - Keyword tools: Search engines

Lecture 73 WEEK 9 - Keyword tools: Wordtracker

Lecture 74 WEEK 9 - Keyword concepts: Long tail and short tail

Lecture 75 WEEK 9 - Keyword concepts: Plurals

Lecture 76 WEEK 9 - Keyword concepts: Questions

Lecture 77 WEEK 9 - Keyword research: Buying cycle

Lecture 78 WEEK 9 - Keyword research: Observations

Lecture 79 WEEK 9 - Keyword research: Organize by phrase structure

Lecture 80 WEEK 9 - Use trends data to complete the picture

Lecture 81 WEEK 9 - Apply your data to your website structure

Lecture 82 WEEK 9 - Map your keyword data to a calendar

Lecture 83 WEEK 9 - Present your strategy

Lecture 84 WEEK 10 - Start with the page title

Lecture 85 WEEK 10 - How search engines display your URLs and page descriptions

Lecture 86 WEEK 10 - Optimize primary page structures

Lecture 87 WEEK 10 - A word of warning about SEO

Lecture 88 WEEK 10 - Take time to optimize the details

Lecture 89 WEEK 11 - Maintain keyword groups with specific destinations

Lecture 90 WEEK 11 - Build your quality score with keyword themes

Lecture 91 WEEK 11 - Utilize negative keywords

Lecture 92 WEEK 11 - Target ads and campaigns with keywords: Location, time, and words

Lecture 93 WEEK 11 - Content marketing: Answer questions and anticipate events

Lecture 94 WEEK 11 - Email: Educate and engage the needs of the audience

Lecture 95 WEEK 11 - Social: Engage by knowing the need, the time, and the language

Lecture 96 WEEK 12 - Optimizing product pages for SEO

Lecture 97 WEEK 12 - Optimizing ecommerce content pages

Lecture 98 WEEK 12 - Buyer journey and keywords

Lecture 99 WEEK 12 - Understanding how ecommerce SERP works

Lecture 100 WEEK 12 - Continue learning SEO for ecommerce

Lecture 101 Congratulations!!

Lecture 102 Digital Certification Badge

Beginner Digital Marketers