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    3. Learning Web Analytics [Released 4/9/2018]

    Learning Web Analytics [Released 4/9/2018]

    Posted By: IrGens
    Date: 9 Apr 2018 22:58:14
    Learning Web Analytics [Released 4/9/2018]

    Learning Web Analytics
    .MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 128 kbps, 2 Ch | 1h 14m | 133 MB
    Instructor: Matt Bailey

    Learn how web analytics can improve your marketing game. In this course marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt demonstrates where the most important numbers come from, introduces some basic terminology, and shows how to find some basic reports-with free tools like Google Analytics-that can provide you with immediate, actionable data. At the end of the course, you'll be able to measure and understand the value of actions and conversions, and direct your marketing investment to the areas that need it most.

    Topics include:

    Implementing tracking code
    Customizing business goals
    Measuring bounce rates
    Tracking acquisition
    Measuring the performance of your landing pages and content
    Understanding the three Cs of analytics: Context, contrast, and comparison
    Tracking your audience by device
    Taking action

    More Info

    Learning Web Analytics [Released 4/9/2018]
    UPWARDS