Learn Seo From Case Studies

Enhance the skills of professionals who wish to make their career in the field of digital marketing

What you'll learn
You will learn SEO optimization like a pro
In this SEO course, we will not only teach you the fundamentals but also how you can apply the learnings in practical scenarios.
The goal of this training is to upskill professionals with different optimization techniques and to understand the importance of search engine optimization.
The objective of SEO training is to enhance the skills of professionals who wish to make their career in the field of digital marketing
Requirements
Willingness to master SEO: Not everyone would need to master SEO. But if you’re a business owner or a digital marketer that handles the website of the employer, you need to do this SEO course. And since there are a lot of things to learn here, until you have the right mindset, you won’t be able to get the best value out of this SEO certification. A basic sense of how website drives traffic: Since you’re here and want to learn SEO, it’s assumed that you already know how a website drives traffic to the website. You may not know the nitty-gritty, but you have a basic idea. And that’s what you need to do this SEO training course.
Description
SEO stands for Search Engine Optimization. When you do SEO on your website, we need to keep the following in mind –Words that you write: Gone are the days when you just insert the right keywords into sentences and try to make sense of an article. The readers are now much more informed. And as a result, you need to write words that matter because they matter to the search engines like Google, Bing. You need to use keywords but not in a way that comes in the way of consuming content.The titles you write: Even if we don’t see the title when we get the search results, title matters a lot for the search engines. Search engines pay a lot of attention to the search titles because these titles tell the search engines what the page is all about.The links that link your website to another website: If you have links from authority websites, you would rank higher and at the same time, search engines will value those websites more whenever anyone searches for results.The words that you use in links: This is important since if you use links for the words “mattresses” and link to a vendor that sells mattresses, whenever anyone would search for “mattresses”, that vendor would be given preference in the search engine.Building a great reputation: If you constantly create new, valuable content for your readers to which they can engage, search engines will rank your website higher.You will learn many micro-skills in this search engine optimization course. We’re mentioning the most significant ones for your reference –Google Analytics: You will learn how to use Google Analytics in detail. This does not only help to track the results you would get by using the SEO but also useful for identifying the ones that are creating the desired output for your website.Google Adwords: Organic leads can be done, but without the right expertise it would be quite harder especially now since there are two million posts published in an hour. So, you need to take the help of Google ads so that you can rank higher and reach your target audience.SEO Optimization in detail: You will learn SEO optimization like a pro. In this SEO course, we will not only teach you the fundamentals but also how you can apply the learnings in practical scenarios.

Overview

Section 1: SEO Case Study 1

Lecture 1 Introduction to Case Study

Lecture 2 SEO Definition

Lecture 3 SEO Complements

Lecture 4 Company Overview

Lecture 5 Company Overview Continue

Lecture 6 Vision and Mission

Lecture 7 IRIC Mileposts

Lecture 8 IRIC Mileposts Continue

Lecture 9 More on IRIC Mileposts

Lecture 10 Objective

Lecture 11 Key Observations

Lecture 12 SEO Strategy

Lecture 13 Geo Assessment Profiling

Lecture 14 SEO Audit

Lecture 15 PESTLE Analysis

Lecture 16 SWOT Analysis

Lecture 17 Complements

Lecture 18 Audience

Lecture 19 Activities and Analysis

Section 2: SEO Case Study 2

Lecture 20 Introduction to Case Study

Lecture 21 SEO Definition

Lecture 22 SEO Complements

Lecture 23 Company Overview

Lecture 24 Company Overview Continue

Lecture 25 Vision and Mission

Lecture 26 IRIC Mileposts

Lecture 27 IRIC Mileposts Continue

Lecture 28 Objective

Lecture 29 Key Observations

Lecture 30 SEO Strategy

Lecture 31 Ethos Complements

Lecture 32 Geo Assessment Profile

Lecture 33 SEO Audit

Lecture 34 SEO Audit Continue

Lecture 35 PSACSE PESTLE Analysis

Lecture 36 PSACSE SWOT Analysis

Lecture 37 Complements

Lecture 38 Goals

Lecture 39 Setup

Lecture 40 Monitor

Lecture 41 Analyze

Lecture 42 Analyze Continue

Students: Gone are the days when only a mid-level professional can start a business. A student can start a business/website and learn the ropes from scratch. And that’s often more valuable than a conventional degree. That’s why this SEO course would be great for students who would want to optimize their website or clients’ websites with SEO. Professionals: If you’re handling the websites of your employers, this SEO training course would be a blessing for you. If you do this single course, you would be able to learn things that take years to learn by trial and error. Entrepreneurs: If you have a website and a business and your means to generate leads is through the website, you must learn the nitty-gritty of SEO so that you can drive traffic to your website and learn the ropes.