Learn Marketing From Case Studies

Learn marketing and create an effective strategy for promoting a product or service

What you'll learn
The goal for marketing training is to upskill the marketing skills of a marketing professionals
understand the marketing concepts helping them to strategies the marketing campaign for the better and improved business results.
The marketing training helps the professional to build drafts and strategies for promoting the business’s products and services.
The marketing training helps to understand the types of customers and their mindsets
Requirements
Willingness to do this course: Not everyone would be interested to do this comprehensive marketing course because maybe you’re from a different background and that’s completely okay. But until and unless you’ve interest and commitment to do this course and apply what you learn, this Marketing certification would be of no value to you. Common sense: That’s what you need to do this course. You may not know anything about marketing, but if you have common sense, this Marketing training wouldn’t be an issue for you.
Description
Most of us view marketing as a cheesy, pushy tactic to get people to buy something that they don’t want to buy.But marketing is far from that. It isn’t pushy or cheesy; rather it’s the way companies reach out to customers to serve them. And many people think that there’s no difference between marketing and selling. In truth, sales are just a part of marketing. And sales come after marketing.As an example, we can talk about selling a product.Let’s say that your company would want to sell 1000 pieces of a product you just launched. Now before even the sales would start, you need to start promoting the product on both online and traditional media. You can give ads, do content marketing, conduct SMM, or give advertisements on TV. No matter what you do to promote the product, it is called marketing. Marketing would continuously go on. And as a result, you would receive queries and leads for your products. And your salespeople would follow the leads and serve the potential customers with your products and would close the deal.That’s how the whole thing works.If you’re working as a marketing manager, your job is to bring as many leads as you can for the sales team. The sales team then will take the leads and reach out to the prospects and close the deal. And then your customer service department would reach out to your customers for collecting feedback so that you can improve your products and understand the ever-changing needs of your customers

Overview

Section 1: Marketing Case Study #1

Lecture 1 Intro to Course

Lecture 2 Intro to Marketing

Lecture 3 Course Overview

Lecture 4 Vision and Mission Statement

Lecture 5 IRIC Nileposts

Lecture 6 Force Multiple

Lecture 7 Transformation Suite

Lecture 8 Functional Solutions

Lecture 9 Technology Solutions

Lecture 10 Objective

Lecture 11 Key Observations

Lecture 12 Key Observations Continue

Lecture 13 Marketing Initiatives

Lecture 14 Brand Matrix

Lecture 15 Brand Matrix Complements

Lecture 16 Brand Pedigree-Equity-Valuation

Lecture 17 Brand Identity-Image-Awareness

Lecture 18 Brand Cognizance-Visualization-Appreciation

Lecture 19 Brand Experience-Trust-Parity

Lecture 20 Marketing Plan

Lecture 21 Marketing Audit

Lecture 22 Marketing Audit Continue

Lecture 23 Geo Assessment Profile

Lecture 24 SWOT Analysis

Lecture 25 PESTLE Analysis

Lecture 26 Marketing Triad

Lecture 27 Initial Marketing Blitzkrieg

Lecture 28 Digital Marketing Offensive

Lecture 29 Digital Marketing Offensive Continue

Lecture 30 Tangible Marketing Dominance

Lecture 31 Budgetary Allocation

Lecture 32 Evaluation and Course Correction

Lecture 33 Objective Realization and Impact Analysis

Section 2: Marketing Case Study #2

Lecture 34 Intro to Course

Lecture 35 Marketing Introduction

Lecture 36 Company Overview

Lecture 37 Vision and Mission Statement

Lecture 38 IRIC MilePosts

Lecture 39 Industry Positions

Lecture 40 Sales Figures Disparate Entities

Lecture 41 Global Presence

Lecture 42 2012 Performance

Lecture 43 Top 3 Countries Sales

Lecture 44 Socio-Environmental and Health Performance

Lecture 45 Product Based Vertical Segmentation

Lecture 46 Key Observations

Lecture 47 Marketing Strategy

Lecture 48 Pre-Marketing Ethos

Lecture 49 Geographical Assessment Profile

Lecture 50 Marketing Audit Complements

Lecture 51 PESTLE Analysis

Lecture 52 Consumer Analysis

Lecture 53 Market Analysis

Lecture 54 SWOT Analysis

Lecture 55 Company Objective

Lecture 56 Target Allocation

Lecture 57 Product Parameters

Lecture 58 Brand Matrix

Lecture 59 Marketing Actionscape Differentiation

Lecture 60 Pricing Strategy

Lecture 61 Pricing Strategy Continue

Lecture 62 Promotional Strategy

Lecture 63 Logistics and Supply Chain Management

Lecture 64 Implementation Matrix

Lecture 65 Evaluation and Course Correction

Lecture 66 Performance Analysis

Lecture 67 Objective Realization and Impact Analysis

Students: This Marketing certification is perfect for those who would like to take up marketing as their profession. And even if you have done your graduation in any other domain and you want to pursue marketing as your career, this course will help you get your foundation right. Professionals: If you’re in marketing or want to be a marketer, this course can change your life. Just take one module at a time, go through them, and practice as you complete each module. And then apply what you learn in a real-life scenario and you would be good to go. Entrepreneurs: If you have a business and you want to grow your business to its next level, you need to learn marketing. That’s why this Marketing certification course is so very important. As an entrepreneur, just do this course on marketing and you may not need to do anything on marketing shortly. This course is practical and designed in such a way that one can apply it in real-life scenarios.