Learn Digital Marketing Practically From Case Studies

Learn Digital Marketing Strategies, B2B, B2C, Search, Keywords, Social Media, Email Marketing

What you'll learn
clear understanding of marketing concepts, difference between the traditional and modern marketing methods, mobile
Learn internet marketing, different digital marketing platforms, various digital marketing techniques like email marketing, search engine optimization
Digital marketing training helps in learning techniques that help to build a brand in the market and gain the customer’s trust
The course helps to understand the brand and campaign conversions like filling up the inquiry forms, subscription letters etc
Requirements
Willingness to master digital marketing: If you don’t like to learn digital marketing, this course may not be for you. This course is particularly designed for people who want every element of digital marketing under one umbrella. Basic common sense: Digital marketing isn’t rocket science. If you have basic intelligence, you can do this digital marketing course online. Of course, a fundamental understanding of digital marketing will help.
Description
What is Digital Marketing?Whenever you want to eat at a place or want to go on a vacation, what would you do? You go to Google and search with words like ‘restaurants nearby’ or ‘a place to visit for a couple of days nearby’. And then Google helps you find the right searches so that you can choose something that you like.All of this is possible just because the businesses that want to get your attention to use digital marketing. Not only being the first name when you search for a restaurant or a holiday destination in your Google search but also constantly reaching out to you with the right content marketing, social media marketing strategy are parts of digital marketing.The scope of digital marketing is huge. And if you start learning about it, you would see that you would need at least a year to have a fundamental grip over digital marketing.We thought about this and tried to distill the most valuable information from digital marketing, so that, we can create a course that would be utterly valuable to you.The course you have been looking at now is an exclusive course on digital marketing. Rarely, you would find a digital marketing course that goes so deep into the concepts of SMM, SEO, Google Adwords, Google Analytics, Content Marketing, etcWhich Skills will you learn in this Digitial Marketing Course?You will learn a ton. We’re highlighting here the most relevant ones –Social Media Marketing: If you look out, you would see almost all businesses now understand the value of social media marketing and how it catapults a business from a mere newbie to a giant contributor to the marketplace. You will learn SMM incomplete details in this course.SEO: SEO is a vast subject. In this digital marketing certification course, you would learn how to look at your content with the expertise of an SEO expert. And you would also learn SEO page optimization that will help you rank well on Google.YouTube, Instagram, LinkedIn, Pinterest Marketing: Generally understanding social media marketing and understanding each social media with deep focus are completely different things. And you will learn both in this course.Google Adwords: You will learn to use Google Adwords to your advantage. And you will also learn how to use Google analytics in detail.

Overview

Section 1: Digital Marketing Case Study #1

Lecture 1 Introduction to Case Study

Lecture 2 Digital Marketing Definition

Lecture 3 Company Overview

Lecture 4 Vision and Mission Statement

Lecture 5 Services Offered

Lecture 6 Company Objective

Lecture 7 Company Key Observations

Lecture 8 Digital Marketing Strategy

Lecture 9 Digital Marketing Campaign Ethos

Lecture 10 Geo-Assessment Profile

Lecture 11 Digital Marketing Audit

Lecture 12 PESTLE Analysis

Lecture 13 SWOT Analysis

Lecture 14 DM Process

Lecture 15 DM Process Goals

Lecture 16 DM Process Channels

Lecture 17 DM Channels FB

Lecture 18 DM Channels Twitter

Lecture 19 DM Channels LinkedIn

Lecture 20 DM Channels Google+

Lecture 21 DM Channels YouTube

Lecture 22 DM Implementation

Lecture 23 DM Implementation Channels

Lecture 24 Implementation Channels Twitter

Lecture 25 Implementation Channels LinkedIn

Lecture 26 Implementation Channels YouTube

Lecture 27 Implementation Channels Pinterest

Lecture 28 Implementation Channels Insta Snap

Lecture 29 Process Analyze

Section 2: Digital Marketing Case Study #2

Lecture 30 Introduction to Study

Lecture 31 Digital Marketing Definition

Lecture 32 Company Overview

Lecture 33 Company Vision and Mission

Lecture 34 Company IRIC Mileposts and Services Offerings

Lecture 35 Company Objective

Lecture 36 Company Key Observations

Lecture 37 Company Digital Marketing Strategy

Lecture 38 Pre Digital Marketing Campaign Ethos

Lecture 39 PDMCE Geo-Assessment Profile

Lecture 40 PDMCE Digital Marketing Audit

Lecture 41 PDMCE PESTLE Analysis

Lecture 42 PDMCE SWOT Analysis

Lecture 43 Process and Advertise

Lecture 44 Process Opp and Challenges

Lecture 45 Process Opp Mobile World

Lecture 46 Process Opp Opportunities

Lecture 47 Process Optimize and App Development

Lecture 48 Mobile Optimized Websites

Lecture 49 Mobile Optimized Websites Continue

Lecture 50 Introduction to Advertise

Lecture 51 Mobile Advertising

Lecture 52 Proximity Marketing

Lecture 53 SMS Marketing

Lecture 54 Analyze

Students: Any student from any field can do this course. Learning digital marketing is an asset in today’s economy. It will not only help you get a job but also build a personal brand for yourself. Professionals: No matter what profession you are in, you can do this course. This digital marketing certification course will teach you everything you need to learn to search for jobs (yes on social media) and also spread the words about who you are and how you can help. Entrepreneurs: If you have a business, you need to know about digital marketing. Before you can hire a digital marketer from the market, you need to do everything by yourself. And without learning the nitty-gritty of digital marketing, it’s impossible.