Lead Generation: Productive Cold Email

How to prepare effective email. how to handle negative reply, conversion metrics for email etc

What you'll learn
Steps to grow your small business with cold email
Cold email examples and why they work
Cold email template that will generate warm lead for your sales team
How to deal with rejection in cold email
How to turn cold email rejection into opportunities
Sneaky ways to find prospects email address
Conversion metric for cold email
Track, measure and improve cold email prospecting
Cold email benchmark by campaign and industry
Requirements
No course requirements
Description
" A cold email is an initial e-mail that is sent to a receiver in order to gain a benefit in terms of favor, sales, opportunity or any other dual-sided gain" In short, when you email someone you do not know for some particular reason is cold emailing. Also cold email is not just limited to sales, there are several examples of cold email that we can experience and see in our day to day lives. Examples, student sending email to human resources professionals for internships, Marketers sending emails to gain publicity and traction for their new product or salesman sending mass emails to unknown people in order to sell his product. These all are a few of the many examples of cold email in day to day lives. it works for the students. It works for the marketer. It work like magic for the salesman.Sellers can reach out to prospects ( future customers) that might not be aware of the product. Cold emailing helps in creating awareness among the people in general. A person might be looking for a travel package to Dubai and when he gets it all served in his box, he would love it. Therefore cold emailing helps in connecting people who might be needing each other. The are more better ways to ensure that once email get the maximum open rate and response rate, it is very important we take care first about the email we are sending itself, because a very poor email will give you more negative response or the potential client will even fail to reply you. The email subject line is the first most important area to check first before sending the email itself.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What is cold email

Section 2: Steps To Grow Your Small Business With Cold Email

Lecture 3 Build your email list

Lecture 4 Learn how to write a great email

Lecture 5 Let your email signature do the rest of the talking

Lecture 6 Scale your cold email strategy

Lecture 7 Follow-up with your prospects

Section 3: Cold Email Examples And why They Work

Lecture 8 Before- After- Bridge

Lecture 9 Problem - Agitate- Solve

Lecture 10 Star - chain - hook

Lecture 11 Star - store - solution

Lecture 12 The 3B Plan

Section 4: Cold Email Templates That Will Generate Warm Lead For Your Sales Team

Lecture 13 The art and science of effective cold email subject lines

Lecture 14 How to write effective cold email

Lecture 15 How to set up and send cold email

Section 5: How To Deal With Rejection In Cold Email

Lecture 16 Do not let feedback discourage you

Lecture 17 Cold mail conversation demand patience

Lecture 18 Dealing with rejection

Lecture 19 Feedback is a useful tool

Lecture 20 Spinning the conversation

Section 6: How To Turn Cold Email Rejection Into Opportunities

Lecture 21 You gave up tool soon

Lecture 22 They are not the right fit

Lecture 23 You do not understand their needs

Lecture 24 You are grabbing their attention

Lecture 25 They are not ready yet

Section 7: How To Handle Negative Replies

Lecture 26 How many negative replies are too many

Lecture 27 Best practice for handling negative replies

Lecture 28 What negative replies tell you about your campaign and your offer

Section 8: Sneaky Ways To Find Prospects Email Addresses

Lecture 29 Start with a basic LinkedIn search

Lecture 30 Use this sneaky plugin direct on linkedln

Lecture 31 Use Voila Norbert with only a name and website

Lecture 32 for their newsletters for insight and real email

Lecture 33 Conduct a detailed google search

Lecture 34 Just ask

Section 9: Conversion Metric For Cold Email

Lecture 35 Bounce rate

Lecture 36 Open rate

Lecture 37 Response rate

Lecture 38 Conversion rate

Section 10: Track, Measure And Improve Cold Email Prospecting

Lecture 39 Track,measure and improve cold email prospecting

Section 11: Bonus

Lecture 40 Cold email benchmark by campaign size and industry

Every body, students, marketers, salesmen, business developers, business analyst, consultants, managers, directors, CEO, companies etc