What Is Seo And How It Works? Explained In Just 91 Minutes

Search Engine Optimization Explained: How Really Google Works and What Is Important to Increase Rankings

What you'll learn

What is SEO and how it works

What are major SEO ranking factors and how they work

What are minor/other ranking factors in SEO

What is Technical SEO and why it is important

What is on-page SEO and how get the most out of it

What are backlinks and how to create them avoid being pennalized

How to start or move in with your SEO career

SEO freelancing vs SEO in-house agency: pros and cons explained

Requirements

This course is designed with optimized, concise sections to ensure effectiveness and flexibility in your study schedule. You can easily tackle them whenever you find the time.

Every lecture in this course is packed with 100% valuable and practical information that you can apply immediately.

Certain insights and recommendations provided are drawn from my extensive experience in the field of SEO.

All you need to succeed in this course is a strong desire to learn and grow as an SEO professional. No additional requirements are necessary.

Description

Hi there! My name is Mykhailo and I am a versatile SEO expert. With extensive experience as a full-stack SEO expert, I possess a deep understanding of all facets of search engine optimization. Through six years of hands-on practice, I have refined my skills and gained valuable insights, enabling me to deliver tailored solutions that yield measurable outcomes for clients.In this course, I will explain to you the nature of HOW Google works and WHY it requires specific kinds of website optimization, so you can understand SEO as a COMPLEX PROCESS.Course Overview: This course provides a strong starting point that will always be helpful, allowing you to build your SEO skills. It goes beyond the basics and covers everything that truly matters in the world of SEO, using simple language to ensure understanding. We will explore what SEO entails, how it operates, and gain an overview of search engines. Furthermore, we will delve into the typical categorization of SEO into technical, on-page, and off-page aspects.Ranking Factors: We will analyze the inner workings of ranking factors and their impact on search engine rankings. Emphasis will be placed on distinguishing between major and minor factors, exploring their relative importance.I will explain in detail 5 major ranking factors: content and its quality, backlinks, optimization for mobile devices, user behavior and time. SEO career: I will discuss the best time to start your way in SEO, both in a company and self-employed.I sincerely hope that you find immense value in this course and acquire fresh insights. Enjoy the journey of learning!

Overview

Section 1: Introduction

Lecture 1 Introduction - what the course is about and what will you learn

Section 2: What is SEO, how it works, search engines overview. How SEO is being split

Lecture 2 What is SEO, how it works, search engines overview. How it is usually split: tec

Section 3: Ranking Factors: What are These and How do They Matter in SEO

Lecture 3 Ranking Factors: What are and How do They Work? Major and Other Factors

Section 4: Major Ranking Factor #1 Explained: Content (On-Page SEO)

Lecture 4 Major Ranking Factor #1 Explained: Content (On-Page SEO)

Lecture 5 How to Succeed with Content Creation: Criteria for a Good Content

Section 5: Major Ranking Factor #2 Explained: Backlinks (Off-Page SEO)

Lecture 6 Major Ranking Factor #1 Explained: Backlinks (Off-Page SEO)

Lecture 7 How to Succeed With Link Building: Criteria For A Good Backlink

Section 6: Major Ranking Factor #3 Explained: SEO Optimization for Mobile Devices

Lecture 8 Major Ranking Factor #3 Explained: SEO Optimization for Mobile Devices

Section 7: Major Ranking Factor #4 Explained: User Behaviour

Lecture 9 Major Ranking Factor #4 Explained: User Behaviour

Section 8: Major Ranking Factor #5 Explained: Time

Lecture 10 Major Ranking Factor #5 Explained: Time

Section 9: The Best Ways To Start Your SEO Career Or Improve It

Lecture 11 The Best Ways To Start Your SEO Career Or Improve It

Section 10: Summary

Lecture 12 Last Words

Anyone who wants to understand what is SEO,Business owners who want to understand potential time and money investments into SEO,Beginners and middle-level SEO specialists who have knowledge gaps or want to learn more,Marketing and SMM specialists that want to understand how SEO works and combine expertise,SEO freelancers