Website Conversion Rate Optimization 2025 Course

Learn how to increase sales and leads by optimizing your website with proven CRO tactics and psychological principles

What you'll learn

What web conventions are and how to use them to build trust

The 4 facts about your website visitors that affect every page you build

The 3 biggest conversion rate myths that hurt your business

The 15 most effective website layout best practices for any industry

How to apply the 7 principles of persuasion from psychology and marketing

How to structure your site and content for better usability and higher conversions

The three types of website tests and how to run them (even without paid tools)

How to build a conversion-focused landing page

How to identify what’s broken on your website - and fix it

How to create a site or landing page that looks better, feels better, and sells better

Requirements

No prior marketing or design experience is needed - this course is beginner-friendly

Ideally, you should have a live website or landing page you can optimize during the course

Description

Learn How to Increase Sales and Leads by Optimizing Your Website With Proven CRO Tactics and Psychological PrinciplesThis course is your complete step-by-step guide to mastering conversion rate optimization (CRO), designed for online business owners, marketers, and entrepreneurs who want to turn more of their existing traffic into paying customers - without spending more on ads.You’ll learn the exact principles, strategies, and layout best practices used by top-performing websites, backed by real-world psychology and simple testing methods. No fluff - just practical guidance you can implement immediately to improve your site’s performance.Here’s exactly what you’ll learn:The 4 key facts about your website visitors that shape every decision they makeWhat “web conventions” are and how to structure your pages for maximum clarity and trustThe truth behind 3 common CRO myths that cost businesses thousands15 best practices that every high-converting website followsThe 7 persuasion principles that get people to take action (based on proven psychology)How to test your website and landing pages using 3 simple methodsHow to build landing pages designed to convertHow to think like a visitor and design your site with user behavior in mindHow to use CRO insights to improve other parts of your funnelAnd much more…By the end of the course, you’ll understand not just what to change on your site - but why those changes matter, and how to approach CRO strategically and sustainably.If you’re tired of guessing what’s wrong with your website - or just want to start with a solid foundation - this course will give you the clarity and tools you need to grow faster.Enroll now and start converting more of your traffic into leads and customers - with the traffic you already have.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Start Here – Course Setup, Tools & Resources

Section 2: Conversion Rate Optimization

Lecture 3 4 Facts About Your Website Visitors

Lecture 4 What Are Web Conventions?

Lecture 5 Additional Web Convention Examples

Lecture 6 What Is Conversion Rate Optimization?

Lecture 7 15 Website Best Practices

Lecture 8 7 Principles of Persuasion

Lecture 9 3 Ways to Test Your Website

Section 3: Part 2: Building Our Landing Page

Lecture 10 What Is a Landing Page?

Lecture 11 Building Our Landing Page Using Elementor (Option 1)

Lecture 12 Building Our Landing Page Using Kartra (Option 2)

Lecture 13 Conclusion

Lecture 14 BONUS Lecture

Business owners who want to increase sales or leads by optimizing their website and/or landing page,Marketers and freelancers looking to improve website performance for clients,Beginners who want a clear, practical approach to understanding conversion rate optimization,Website builders and funnel creators who want to turn more visitors into buyers,Anyone frustrated by low conversions and looking for a proven, data-backed framework to improve results