Visual Communication For Sales Engineers

Differentiate your Sales Engineering Engagements to Win Better and Win More with Hand-Drawn Visuals

What you'll learn

Harness the unique connection hand-drawn sketching has, to help you succeed as a Sales Engineer in your Presales efforts.

Develop your ability to communicate information in a way that will make it more likely to be understood, remembered, and acted upon.

Collaborate, connect with, and convince your customers by communicating ideas and concepts simply, quickly, and memorably.

Differentiate yourself from your competition, by visualising actionable outcomes you want your customers to take with you.

Make complex concepts and solutions simpler, in a unique, honest, and authentic way.

Identify what makes Hand-Drawn Visual Communication effective with Customers – and how you can harness that in your day to day.

Learn and practice some Basic Visual Elements, and then Combine them to make engaging and business relevant visuals with your clients.

Explore how you might integrate business-relevant Visuals into your future Sales Engineering engagements.

Requirements

You will be invited to sketch with me so you'll need a Black Felt Tip pen, some sheets of blank A4 (or larger) paper, and optionally some other coloured Felt Tip Pens, particularly a Grey coloured Felt Tip would be useful, but not essential.

No previous Sales or Sales Engineering experience is needed; however it would be helpful for the exercises.

Description

Whether you're trying to illustrate a concept, clarify a point, or engage your audience in a differentiated way, Hand-Drawn Visual Communication can help you achieve your Sales Engineering goals with elegance and flair.Join me as I help you:Further Increase your emotional connections with your clients and stakeholders.Enhance your ability to persuade and influence.Help you Differentiate yourself from your competitors.Simplify ideas to make them even more understandable and relatable.Help build even more trust and credibility, and create a much stronger shared experience and sense of purpose together with your clients.All through the medium of Hand-Drawn Visual Communication!Together we'll:Harness the unique connection hand-drawn sketching has, to help you succeed as a Sales Engineer in your Presales efforts.Develop your ability to communicate information in a way that will make it more likely to be understood, remembered, and acted upon.Collaborate, connect with, and convince your customers by communicating ideas and concepts simply, quickly, and memorably.Differentiate yourself from your competition, by visualising actionable outcomes you want your customers to take with you.Make complex concepts and solutions simpler, in a unique, honest, and authentic way.Identify what makes Hand-Drawn Visual Communication effective with Customers – and how you can harness that in your day to day.Learn and practice some Basic Visual Elements.Combine Basic Visual Elements to make engaging and business relevant visuals with your clients.Explore how you might integrate business-relevant Visuals into your future Sales Engineering engagements.

Overview

Section 1: Differentiated Outcomes for your Sales Engineering opportunities

Lecture 1 Introduction to Visual Communication for Sales Engineering

Lecture 2 Artificial Intelligence, Authenticity and your Personal Touch

Lecture 3 Keeping things simple - How to Make Tea!

Section 2: Uncovering Visual Communication's Business Value for Sales Engineering

Lecture 4 Sketching & Reflecting Together

Lecture 5 Visual Communication in a Business Context

Lecture 6 Basic Visual Communication Elements

Section 3: The magic and simplicity of Visual Communication with Customers

Lecture 7 The Best Explanation Wins!

Lecture 8 Factors that make it more challenging and simpler to succeed

Lecture 9 Mastering People, Colours and Shading

Lecture 10 Engaging the Eye with Problem, Innovation & Result!

Lecture 11 The Value of Planning and Templates

Section 4: Practicing, Reflecting and Differentiating to Sell More and Better.

Lecture 12 Bringing it all together - Live Sketching together

Lecture 13 Reflections on Live Sketching and Co-Creation

Lecture 14 Where to Next? Differentiate to Sell More and Better!

Sales Engineers,Solutions Engineers,Presales Engineers,Technical Sales Specialists,Business Development Managers,Customer Solution Managers,Sales Individuals