Understanding Human Behavior: Ux Design & Social Media

An Overview of User Experience and Digital Social Media for Product Managers, Digital Designer, and Content Creators

What you'll learn

Understanding how human behavior is shaped by user experiences

Understand the application of psychological principles to user experience design, such as affordances, to develop effective user engagement strategies

Learn the importance of engendering agency when creating engaging user experiences, including the creation of "digital moments"

Understand the current impact of U.S. and international law on digital social media platform design and development

Requirements

There are no prerequisite courses

Description

User experience design is much more than creating interfaces; it’s a multidisciplinary approach to shaping how individuals engage with digital social media. Human psychology plays a crucial role in these interactions, especially in fostering a sense of "agency" — the confidence that users can effectively achieve their goals within the network. Equally important is understanding how social media platforms are shaped by the evolving legal and regulatory landscape, including data privacy laws, ethical standards, concerns about misinformation, and the influence of algorithmic bias. These forces significantly affect how people behave online and how platforms design user experiences.In this course, participants will explore the intersection of social media design, user experience, and human behavior, gaining comprehensive knowledge to manage content development and steer future technologies. Students will delve into how design choices impact user engagement, affect societal trends, and drive important discussions around platform accountability and user trust. They will also gain a deeper understanding of the balance between user autonomy and platform control.Rather than focusing on any specific tools or software, the course offers a holistic perspective on how digital social media environments shape human behavior, providing participants with strategic insights and a framework to navigate the complexities of the digital world.

Overview

Section 1: Introduction

Lecture 1 Welcome!

Section 2: Psychology of User Experience

Lecture 2 User Experience Design & Affordances

Lecture 3 Engendering Agency

Section 3: The Power of Digital "Moments"

Lecture 4 Digital "Moments" & Persuasive Technology

Section 4: Social Media, Privacy, and the Law

Lecture 5 U.S. Law and Freedom of Speech

Lecture 6 Social Media & Data Privacy Laws

Section 5: Conclusion

Lecture 7 Congratulations!

Managers, beginner user experience designers, software engineers seeking a broad understanding of user experience design from a human psychology