Understanding Earnings For Stock Trading: Three Case Studies

MBA financial analysis of Microsoft, Starbucks and Disney for smart investment and stock trading decisions.

What you'll learn

Understand and analyze earnings of companies

Learn the skills to navigate through a company's public report

Understand business fundamentals of companies you are thinking of investing

Apply analytical skills to real life cases of popular companies

Requirements

Basic understanding of business and of income statement fundamentals is recommended. I suggest to take my course "How to Read an Income Statement" before or at the same time as this course.

Description

Understanding a company's earnings is a fundamental skill that every intelligent investor should have when trading stocks. If you want to trade a company stock, you need to understand its business fundamentals and its financial results published on the income statement. By taking this course, you will be able to answer questions: What products or services drive this company's earnings? What financial results does the company show now and what is the outlook for the future? Throughout the course, we analyze public reports and financial results of Microsoft, Starbucks and Disney to answer these and other important questions that will help your decision-making in stock trading. You will understand what drives earnings in the industries where these well established companies belong, their successes, challenges and risks. In addition, you will become empowered with important skills that will help you research any company that interests you as an investment or a learning object. In this course, you will learn in an applied way, diving right into the company's public report, what questions to ask, what information to pay attention to, and how to interpret published financial results and related details. After completing the course, you will have a good understanding of these three companies and will be ready to analyze other companies for investment. This course is also useful if you are a senior manager looking to learn strategic and financial analysis, an entrepreneur looking to improve your strategic management skills by learning from well established companies, or a curious business learner. Enjoy the course!Disclaimer: this course should be used for educational purposes only. It should not be used as a trading advice on whether or not to invest in the stock of the companies analyzed in the course.

Overview

Section 1: Introduction

Lecture 1 Applied learning approach in this course

Section 2: Microsoft's Earnings Case Study

Lecture 2 How AI Drives Microsoft's Earnings

Lecture 3 Microsoft's Product Divisions

Lecture 4 More Personal Computing

Lecture 5 Productivity and Business Processes

Lecture 6 Intelligent Cloud

Lecture 7 Which Division Contributes Most to Earnings?

Lecture 8 How Much Profit Microsoft Makes (Income Statement)

Lecture 9 Conclusion on Microsoft's Earnings

Section 3: Starbucks' Earnings Case Study

Lecture 10 Starbucks' Earnings Behind the Coffee Cup

Lecture 11 How Many Stores Starbucks Has in the World

Lecture 12 Omni-channel and sales mix

Lecture 13 International Expansion and China

Lecture 14 Risks in the Coffee Industry

Lecture 15 Starbucks' Income Statement Analysis

Lecture 16 Starbuck's Reinvention Plan Going Forward

Section 4: Disney's Earnings Case Study

Lecture 17 Disney's Earnings Behind the Magic

Lecture 18 Disney's Product Divisions

Lecture 19 Disney Experiences

Lecture 20 Disney Entertainment

Lecture 21 Disney Sports

Lecture 22 Disney's Earnings (let's look at the numbers)

Lecture 23 Is Disney in trouble?

Lecture 24 Bonus Lecture from Liliya

Investors looking to understand business fundamentals of companies,Senior managers looking to learn from case studies of companies,Entrepreneurs looking to learn from analysis of other companies and understand how they make money,Curious business learners