Ultimate Product Management Course: Build, Launch, Succeed

Master Product Management Skills for a Thriving Career

What you'll learn

Key principles and skills to became successful product manager

The stages of the product lifecycle and how to target the right audiences

How to identify and understand your customers and their journey

How to conduct effective customer interviews and discovery processes

Market and competitor analysis for strategic insights

How to set pricing strategies and hold pricing interviews

How to develop distribution strategies and optimize sales funnels

The methods for measuring product success using key metrics and analytics tools

Requirements

There are no special requirements or skills needed

Description

Do you dream of bringing innovative products to life and leading them to success in the market? Are you ready to learn the secrets of successful product management that can set you apart in your career? Our course is designed to transform your ambitions into reality and provides you with all the essential tools to excel in this field.This course offers a deep dive into product management. It will guide you from the initial concept to the final product launch. With practical insights and real-world examples, you'll gain the knowledge and confidence needed to manage products effectively and drive their success.What will you learn in this course?Understand the core principles and skills that drive successful product managementLearn how to navigate the product lifecycle and effectively target different audiencesIdentify and understand customer needs and behaviors for better product alignmentMaster techniques for conducting insightful customer and market researchDevelop strategic pricing models and distribution channelsAnalyze market trends and competitor strategies to inform decision-makingImplement key metrics and analytics tools to measure product performanceYOU’LL HAVE THE OPPORTUNITY TO LEARN FROM TOP PROFESSIONALS:Irina Vasilenko, is a seasoned professional with over 12 years of experience in product management. She worked with a range of companies from agile startups to Fortune 500 enterprises. In the past five years, Irina has specialized in strategic product consulting, helping organizations with product discovery, strategy development, and go-to-market execution.Our SkillsBooster Academy offers diverse online courses in digital marketing, e-commerce, project and product management, IT, and more to elevate your professional skills.Overall, our instructors collected a vast amount of qualifications and certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)More than 690,000 specialists worldwide have enrolled in our online coursesOur training includes:Theory: Over 2 hours of engaging video lectures with real-world examplesLifetime access to all course content and updatesPersonalized support to address your questions and challengesUdemy certificate of completion to enhance your professional credentialsSHOULD YOU BE WORRIED?This course comes with a 30-day money-back guarantee.Enroll today and take the first step toward mastering product management!

Overview

Section 1: Introduction to the Course

Lecture 1 Key Principles of Product Management

Lecture 2 Product Managers’ Environment

Lecture 3 Product Team Key Roles

Lecture 4 Key Skills of Product Manager

Lecture 5 Summary

Section 2: Product Lifecycle

Lecture 6 Stages of the Product Lifecycle

Lecture 7 Early Stages. Moore's Chasm

Lecture 8 Audiences in Different Stages of the Product Lifecycle.

Lecture 9 How to Attract the Right Audience

Lecture 10 Summary

Section 3: Customer

Lecture 11 Who is Your Customer

Lecture 12 B2C and B2B

Lecture 13 Buying Journey

Lecture 14 Buyer Persona

Lecture 15 Summary

Section 4: Customer Interviews

Lecture 16 Discovery Process

Lecture 17 Product Discovery Methods

Lecture 18 Customer Interviews

Lecture 19 Problem Interviews

Lecture 20 Solution Interviews

Lecture 21 Discovery Toolset

Lecture 22 Summary

Section 5: Market Analysis

Lecture 23 Go-to-market

Lecture 24 What You Should Know about the Market

Lecture 25 Market Analysis Toolset

Lecture 26 Competitor Analysis and Tools. Part 1.

Lecture 27 Competitor Analysis and Tools. Part 2.

Lecture 28 Competitor Analysis and Tools. Part 3.

Lecture 29 Summary

Section 6: Pricing

Lecture 30 Pricing

Lecture 31 Value-Based Pricing

Lecture 32 Main Pricing Models

Lecture 33 Pricing Interviews

Lecture 34 Summary

Section 7: Distribution

Lecture 35 Introduction to the Section

Lecture 36 Sales Funnels

Lecture 37 Channels for Different Stages of Product Lifecycle

Lecture 38 Messaging

Lecture 39 Summary

Section 8: Measuring Product Success

Lecture 40 Introduction to the Section

Lecture 41 Marketing Funnels

Lecture 42 Metrics and Indicators

Lecture 43 Metrics Types

Lecture 44 Acquisition

Lecture 45 Product Metrics and Marketing Metrics

Lecture 46 Unit Economics

Lecture 47 Product Metrics. Retention.

Lecture 48 Product Metrics. Retention Strategy.

Lecture 49 Product Metrics. Churn Rate. ROI.

Lecture 50 Product Metrics. Adoption Rate.

Lecture 51 Product Metrics. NPS.

Lecture 52 North Star Metrics

Lecture 53 Product Market Fit

Lecture 54 How to Define Right Metrics. Part 1.

Lecture 55 How to Define Right Metrics. Part 2.

Lecture 56 Setting Up Analytics

Lecture 57 Analytics Tools

Lecture 58 Summary

Beginners in product management looking to gain essential skills,Middle product managers who want to rearrange and improve their knowledge,IT professionals, designers, and business analysts seeking to transition into product management,Aspiring entrepreneurs who want to develop successful products,Students exploring career opportunities in product management